https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:17:09 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/01/14/youtube-launches-new-hashtag-search-results-pages/ Thu, 14 Jan 2021 08:17:05 +0000 http://insights.top4.com.au/?p=14479

YouTube is improving on its ability to search by hashtags with the launch of dedicated results pages. YouTube is launching a new type of search results page that appears when users look for videos by hashtag. YouTube first introduced the ability to search by hashtag in 2018, but it never worked perfectly. Previously a hashtag […]]]> https://insights.top4.com.au/2020/10/06/social-media-small-businesses/ Tue, 06 Oct 2020 03:11:41 +0000 http://insights.top4.com.au/?p=13829

A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle […]]]> https://insights.top4.com.au/2020/09/30/online-video-popularity/ Wed, 30 Sep 2020 02:59:48 +0000 http://insights.top4.com.au/?p=13797

Online video keeps gaining popularity in Indonesia. Over 91% of all adults online, measuring over 93 million unique users, visit YouTube every month. This year alone, overall watch time doubled for auto shows, knowledge-based videos grew by 80%, while search interest for “Korean drama” and “drakor” increased by 1.3X. With such a wide array of content […]]]> https://insights.top4.com.au/2019/10/21/how-to-use-youtube-and-instagram-to-establish-authority-top4-marketing/ Mon, 21 Oct 2019 09:43:27 +0000 http://insights.top4.com.au/?p=10935

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is a video marketing strategist who helps people become thought leaders in […]]]>