The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.
In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.
For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. It means more products from more stores For shoppers, which makes it discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping ads, you don’t have to do anything to take advantage of the free listings, and for new users of Merchant Center, we’ll continue working to streamline the onboarding process over the coming weeks and months.
These changes will take effect in the U.S. before the end of April. We aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads.
We’re also kicking off a new partnership with PayPal to allow merchants to link their accounts. This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users. And we’re continuing to work closely with many of our existing partners. Our Partners will help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.
Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses. Lots of platforms are available for businesses to sustain themselves, these platforms are one of the resources to lift up business during these times as they are able to help promote businesses, give links or access to social media, also give them even more exposure for businesses. At Top4, we provide you our premium marketplace which includes details to various businesses, with many features such as promotions, articles, products, and more. Various businesses from the food industry till distributor and skincare products have joined our business. The main goal of this is for business exposure which would make businesses more likely to achieve bigger sales.
Platforms are important, but what’s equally important is SEO, getting businesses to be noticed by the search engine and rank higher in the search engine would make the business even more likely to be visited by potential customers. Being present in the search engine may take quite a while and expertise in online marketing, but we(Top4) got your back to boost up your business and make you get even more exposure. Optimize your website, social media, and get all in on online marketing is what we can do right now to sustain businesses. The services we provide you aim to help businesses get through these harsh times and lay the groundwork for a healthier business ecosystem in the future.
and lay the groundwork for a healthier retail ecosystem in the future.
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source: Google