Let’s Talk: Build value and avoid competing on price

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, ...

Smart Marketing Can Give Small Businesses An Advantage In 2021

Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Holiday sales in the United ...

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a ...

Reimagining European restaurants for the next normal

To win in the next normal, European restaurants will need to embrace innovation in their channel strategy, menu offerings, and business ...

Menu Misery for GMB Restaurants & Singleplatform Feed – and How Top4 Can Help

Once again, Google is forcing unverified and incorrect menu information from Singleplatform directly into restaurants on Google My ...

What are Google Discovery Ads? Read the new guide now

Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their ...

Young Entrepreneur Makes a Fortune in Two Months During The COVID-19 Lockdown

A young entrepreneur managed to sell $105,000 worth of underwear in just two months after the outbreak of coronavirus forced people to ...

Facebook, PayPal Back Gojek’s Asia Digital Payments Push

Facebook Inc. and PayPal Holdings Inc. are investing in Gojek, a big boost for the Indonesian startup’s digital payments business that ...

Food Delivery Giants Leave Small Business Short-Changed

The Franchise Council of Australia has slammed delivery platforms for suggesting customers should tip restaurants while failing to ...

As Physical Doors Close, New Digital Doors Swing Open

The penetration of online commerce is lower in Australia than in the United States or Europe. But the lockdown is closing the gap. In ...
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