why-reviews-are-necessary feature -Top4 Marketing

Top4 Reasons Why Reviews Are Necessary for Your Business

Although a lot of business owners take it for granted, reviews are actually very important for your business. So important, that around ...
Digital Marketing

Impact of COVID-19 on Search

COVID-19 came in like an absolute wrecking ball this year and has permanently changed the world as we know it. Our personal and ...
GMB Call History - Top4 Marketing

Google testing new ‘call history’ feature for Google My Business

The missed call log will remain available to businesses for 45 days in the call history. Google is testing a new feature in Google My ...

There’s no place like home: How Luxury Escapes’ new data-driven strategy boosted local tourism

The more you understand your audience, the easier it is to show up and help them adapt to uncertain times. Luxury Escapes’ VP of ...
Amazon uses seller data - Top4 Marketing

Amazon uses data from third-party sellers to develop its own products, WSJ investigation finds

Amazon uses data from its vast network of third-party sellers to determine what new products it will create, a Wall Street Journal ...
Amazon Reviews - Top4 Marketing

Amazon deleted 20,000 product ratings after an investigation highlighted paid-for reviews

Amazon has removed 20,000 product reviews after a Financial Times investigation suggested that some of the site’s top UK ...
Local Marketing Campaign Examples That Worked - Top4 Marketing

10 Examples of Local Marketing that Worked & Why

Local consumer insights are a powerful asset. For some time now, brands both big and small have seen huge success in tailoring ...
Instagram Reels - Top4 Marketing

Instagram Reels is shaping up as a TikTok rival, and experts think it could just pull it off

Instagram’s attempt to take on TikTok is to launch in Australia over the coming weeks and experts think the platform’s hold on older ...
Asia e-commerce boom - Top4 Marketing

Coronavirus pandemic fuels Asia e-commerce boom

Online retail basks in ‘stay-at-home’ shopping surge   E-commerce retailers across Asia have seen explosive sales growth ...
SOCi - Top4 Marketing

SOCi Closes Oversubscribed $15 Million Series C to Expand Platform Capabilities and Solve Enterprise Localized Marketing Challenges

This latest round for the two-time Inc. 500 honoree comes from Vertical Venture Partners, Grayhawk Capital, Blossom Street Ventures, ...
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