Marketing 101: What is PPC in marketing?
PPC stands for pay-per-click. The abbreviation is usually used in front of the words “marketing” or “advertising” to describe digital ...
How to Start and Run a Successful PPC Ad Campaign
Did you know that Google AdWords reaches 80% of global Internet users? And research shows that PPC visitors are 50% more likely to ...
Paid Ads for Lawyers: Boosting Law Firm Exposure with Paid Ads
Paid ads for lawyers or law firms are the fastest way to find targeted clients and enhance their potential impact on a law firm’s ...
Why Local Search is Your Best Friend: The Art and Science of Getting New Customers for Small Businesses
In today’s competitive business landscape, attracting and converting prospects is crucial for the sustainability and growth of ...
8 Best Practices for Optimising Local Landing Pages for Search Engines
By implementing effective location-specific landing pages, businesses can establish trust and authority while improving local SEO ...
Local Search Ranking Factors
Introduction & analysis The Local Search Ranking Factors annual report was developed by David Mihm in 2008 and taken over by Darren ...
Local SEO Tips for Small Businesses You Can’t Miss
As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems ...
Marketing Opportunities for Manufacturers in Industry 4.0
The pandemic has created challenges in practically any walks of life. For manufacturing operations, they can take the form of ongoing ...
Indonesia’s Digital Economy to Double by 2025
A recent report from Google, Bain and Temasek predicts that Southeast Asia will have a digital economy worth $363 billion by 2025, ...
Top4 Ways to Boost Digital Marketing to Grow Your Local Business
Digital marketing is really the way to go for local businesses now more than ever, with the pandemic changing the way people behave ...
