Key Metrics for Each Stage of Your Influecer Marketing Funnel

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – ...

How Lead Magnet Can Help Your Small Business

What is a lead magnet? Does it have an impact on your small business? how a correctly found email address affects lead generation? What ...
Key Characteristics of a Successful Lead Generation Website - Top4 Marketing

Key Characteristics of Successful Lead Generation Websites

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, ...
How to Launch a Lead Generation Campaign - Top4 Marketing

The ultimate lead generation setup guide

Generating a successful lead generation strategy can seem like a difficult endeavour. The entire plan consists of up to 15 steps, ...

What Does It Take to Succeed at B2B Lead Generation?

This infographic summarises some of the key findings of our new State of B2B Lead Generation Report, shining a light on what it takes ...
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