Key Metrics for Each Stage of Your Influecer Marketing Funnel

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – ...
Key Characteristics of a Successful Lead Generation Website - Top4 Marketing

Key Characteristics of Successful Lead Generation Websites

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, ...
Digital Marketing ROI - Top4 Marketing

How to Calculate ROI in Digital Marketing

In today’s online world, consumers are now introduced to, engaged with, and make purchases from businesses online. Digital marketing ...

Marketing Agency 101: Proving Marketing ROI to Your Clients

One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of ...
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