Every business wants to launch a website that is going to set them apart from the rest of the people in their industry. But hey, everyday, 822,240 websites get connected to the internet adding to the list of 644 million websites that are currently online. All are fiercely fighting for the attention of visitors, but how many of them are really achieving that?
It is a scary fact, if you are thinking of launching your website. It would be even worse if some of them managed to land on your site, only to find out your website is riddled with mistakes.
Now the Good News: To get you ahead in this hyper-competitive battle, we have put together a list of 21 best practices. These tips may seem basic at times, but if used correctly, they can work wonders.
It is not an exhaustive website launch checklist by any means, but it contains many useful favourites.
1. Proofread
Typos are embarrassing. Imagine a visitor landed on your web page, only to find out that you spelt the industry name wrong. Now you have made the process harder for this visitor to believe in your product or service, since you cannot spell it right.
Tools you can use
Keep these tools near you to save yourself from utter embarrassment.
| Tool | What It Does |
| Ginger | Improve writing by checking grammar, spelling error. |
| Grammarly | Eliminates writing mistakes and indicates how to enhance writing |
| Heminwayapp | Detect complex sentences & provide hints to simplify the copy |
| Readability-Score | Great tool to find out about how readable are your text. |
2. Landing Page Review
Clarity is the key to conversion. A human being has an attention span of only 8.25 seconds. When a visitor reaches your page, within this short amount of time you have to make him understand the purpose of your website. Nobody will go through your help guide to find out what your product does.
Tools you can use
| Tool | What It Does |
| The Pit | Honest feedback from the awesome folks at inbound.org, group moderated by Joel Klettke |
| KickoffLabs | Free Live Landing Page Review by KickOff Labs |
| Page Fights | Get your landing page reviewed by conversion experts Oli Gardner, Peep Laja & Tommy Walker |
| Unbounce Checklist | A 50-Point Checklist For Creating The Ultimate Landing Page |
3. Test Usability
Your website looks stunning; it can rival any Renaissance-era painting. Your friends cannot stop talking about how elegant your website looks. However, did it ever occur to you that you may have put too much importance on the design, and not enough on usability?
It is always a good practice to test the steps a visitor has to go through to complete any task. Find out where they get stuck and try to simplify the process.
Tools you can use
Check these tools to measure your site’s usability.
| Tool | What It Does |
| Peek by UserTesting | Free 5-minute video of a real person using your website |
| Five Second Test | Find out what people remember about your page in 5 seconds |
| Clue | Do people really understand what you are trying to communicate? |
| Check My Color | Check the colour contrast of your page |
| Spur | 7 different tools to critique your website and find out what’s working |
| Daltonize | Color correction for colour blinds or colour vision deficiency (CVD) |
4. Choose Simple & Responsive Design
What do Google, Facebook, Twitter, & all the major websites have in common? They do not go overboard with the design. It only takes a visitor only 50 milliseconds to judge (based on the look) of your website. So stop thinking about all the complex website designing ideas you have in your mind.
Just pick a theme or template that’s responsive and can serve any device. These days wherever you step foot, you will see people staring at their mobile phone. According to Flurry Insights, we spend over 3 hours a day looking at our mobile devices.
Tools you can use
Paste your site’s URL to below tool and check whether your current site is responsive or not.
| Tool | What It Does |
| MobileTest.me | Test your websites in smartphone & tablet emulators |
| HubSpot Device Lab | A tool built by HubSpot to test your site on different devices |
| Am I Responsive? | Test how your site looks on desktop, laptop, iPad & iPhone |
| Responsive.is | Check your site’s responsiveness on various devices |
| Responsinator | The Responsinator is designed to test responsive websites on different device |
| Google Webmaster’s Mobile Guide | Find out if your site is mobile friendly and how to implement the best practices. |
5. Test & Fix The Bugs
Browser compatibility testing should be one of your key focuses while launching a website. Your key features and styles should function across multiple browsers. Keep track of the releases of major browsers that might affect your website, since browsers are constantly developing and releasing new versions.
Tools you can use
| Tool | What It Does |
| Browsershots | Convenient way to check browser compatibility |
| Net Renderer | Check Internet Explorer compatibility |
| Browserling | Live interactive cross-browser testing |
| Spoon | Test your website on various browsers |
| Testingbot | Cross-browser testing with Selenium in the cloud |
| Markup Validation | Check the markup of Web documents |
| CSS Lint | CSS code quality tool |
6. Set up Analytics To Know More About Your Visitors
Installing web analytics should be higher on your to-do list. Without having any web analytics installed, you will fail to understand your audience.
By using analytics, you will be able to understand what’s working and what’s not. Based on the analysis, you can refine your advertising, spending, and content. You will be armed with gigantic amounts of data. It is up to you now to decide how you can analyse the data and turn it into usable insights.
Tools you can use
Check out this free analytics application, it is just waiting to arm you with valuable insights.
| Tool | What It Does |
| Google Analytics | Free & powerful program to track visitor analytics |
| Piwik | Best Open source web analytics alternative to Google Analytics |
| OWA | Another open source analytics application to track and analyse your visitors |
7. Setup Webmaster Tool
If you are not still using any webmaster tool, start using one. It is a good habit to check the webmaster once a week. It lets you see how search engines see your website. And, with lots of critical information such as, which keyword brought traffic, submit sitemap, backlink profile, crawl rate, crawl error, mobile usability, security issues, and many other measurement factors.
Tools you can use
Check out the two most popular webmaster tools
| Tool | What It Does |
| Google Webmaster Tool | Monitor & maintain your site’s status in Google Search result |
| Bing Webmaster Tool | Helps you to add your website to Bing index crawler |
8. Submit Sitemap
A sitemap is a list of your page URLs that helps search engine crawlers to discover & get a detailed understanding of your website. If your website is new and not lot of people linking to it, submitting sitemap to search engines through webmaster tools is one of the best ways to get your site indexed by the search engines.
Tools you can use
By using these tools, you can create a sitemap of your website
| Tool | What It Does |
| XML Sitemaps | Build an XML sitemap online |
| XML Sitemap Generator | Generate an XML sitemap |
9. Monitor Website Uptime
Your precious website is up and running, all the hard work paid off. You went to bed hoping that when you check the site in the morning you will see the awesomeness. You got up in the morning, rushed to your computer, only to find out that your website was down. To save you from those moments, there are many tools out there.
Tools you can use
Checks below tools see if this helps:
| Tool | What It Does |
| Uptime Robot | Monitor & get notified when your website goes down |
| StatusCake | Website downtime monitoring |
10. Backup Your Website
Backups are extremely important. According to the survey done by CodeGuard, 24% of the respondents said, “This site is my livelihood, I’d pay almost anything for a complete restore.” Prepare for the worst, you do not know when your website will be wiped out by a malicious application. You may have stored a copy of your original website, but you will lose all the historical data of your website. If you are using WordPress, you can read this detailed guide about WordPress Backups.
Tools you can use
But if you are looking for more advanced tools, check these tools
| Tool | What It Does |
| ManageWP | Manage websites from a dashboard, update, backup, install and many more features |
| WP Remote | Monitor and manage your WordPress sites from a single dashboard |
| InfiniteWP | Manage updates, backup, install themes and plugins |
| BackupWordPress | Automated backups for WordPress powered websites |
11. Prevent Spam
Some marketers use not so creative way to market their product or services on the internet. Every time you login to your email or look at your website’s comments section, you see them flooded with get rich quick comments.
Tools you can use
Use these free tools to tackle these issues
| Tool | What It Does |
| Akismet | Prevents comment spam |
| Disqus | Add Disqus Comment System to create a better community |
| Limit Login Attempt | Limit number of login retry attempts to eliminate brute force attack |
12. Security
The Internet is still pretty wild, although it is getting better. Nonetheless, it is safe to have a system set up to prevent hackers so that they cannot vandalise your business. Use professional tools to constantly monitor security. And, it would be really awesome, if you have someone who really know their way around website security.
Tools you can use
Here is a list of some widely known security tools:
| Tool | What It Does |
| Sucuri SiteCheck | Scan your website for known malware, blacklisting status, website errors, and out-of-date software |
| Wordfence | Best WordPress plugin for securing your website |
| iThemes Security | Another great plugin for WordPress to secure your website |
13. Focus on Website Performance
A slow website only frustrates a user and you should not forget the previously mentioned short human attention span. Microsoft studies show you will lose visitors if you are only 250 milliseconds slower than your competition’s website.
Plus, after Google has placed emphasis on site speed as one of the ranking factors, it has become even more important.
Tools you can use
Run your website through the tools below and see what you should optimise to increase your page speed.
| Tool | What It Does |
| PageSpeed Insights | A powerful tool built by Google to analyse and optimise your website. |
| GTMetrix | Analyses web page’s speed performance |
| Pingdom Website Speed Test | Test the load time of your page & find out what element taking more time to load |
| Webpagetest | Website speed test from many locations and browsers |
| Yslow | Analyse the website based on Yahoo!’s rules for high-performance websites |
14. Run your website Through a Grader
Modern technology is progressing at a lightning pace. It is easy to fall behind. And if you don’t have a technical team, it’s even harder to identify where did you fall behind. Like United States Secretary of Defense Donald Rumsfeld once said “But there are also unknown unknowns — the ones we don’t know we don’t know.”
Tools you can use
Try these tools to know how your website ranks against the current standards and measure if your marketing efforts are lacking in certain areas.
| Tool | What It Does |
| Woorank | Detailed overview of your site in terms of SEO, Mobile, Usability & Social |
| Quicksprout | Analyse website, social media and competitor analysis |
| SEO Sitecheckup | Get a detailed SEO checkup |
| Nibbler | Analyse SEO, Code quality, URL format, internal linking etc. |
| Feed The Bot | Check your site against Google Webmaster Guidelines |
| Hubspot Marketing Grader | Review your website’s marketing effort |
| SEOWorkers Analysis Tool | Analyse and measure your website’s ranking potential |
| Knowem SMO | Check if your website is optimised for social sharing |
15. Setup Permalink
URL plays a crucial role in on-site search engine optimisation. Setup permalink for your URLs to set unique, short & keyword focused URL for your post or pages. Plus, making your URLs human readable is great for user experience.
See what Matt Cutts, Head of Google Webspam Team has to say about putting keywords in the URL.
16. Monitor Your Brand Mention
Only one bad testimonial is enough to destroy your online reputation. You should have brand mention monitoring set up to rectify those testimonials and lead to a more positive outcome.
Tools you can use
Below are the tools that can help you in social listening:
| Tool | What It Does |
| Google Alerts | Set an alert for your brand and monitor the web |
| Mention | Set an alert for your brand and find out what’s being said about you in all the social media |
| Topsy | Search and analyse your brand mentions on Twitter |
17. Target Keywords & Create Valuable Content
The Hopi native American proverb says, “Those who tell the stories rule the world.” Setting aside all the philosophy, content marketing can be a great source for unlocking steady organic traffic. A study published by Conductor shows, 64% of all website visitors come from organic search.
So, you know what you have to do, target a keyword that relates to your product or service and write valuable content on that subject. While creating content, keep in mind that people do not search for your solution, they search for their problem. Find out what your potential customers are asking online, try to identify their pain point. Then, create content that helps them to solve their problems. Another reason is that, generally, people will not buy from you, if they do not know what you can do for them.
Still, think it is not how you should compete with big brands; Check out what Matt Cutts, Head of Google Webspam Team has to say about creating content:
Tools you can use
Some valuable resources that will help you on your content marketing journey:
| Tool | What It Does |
| Google Trends | Find out what’s trending on Google Search |
| Google Adwords Keyword Planner | List of keywords that people are looking for |
| Keywordtool.io | Best alternative of Google Keyword Planner |
| YouTube Trends Dashboard | See what’s trending on YouTube, based on location & age |
| faqfox | Find out what people are asking online |
| Buzzsumo | Find successful content |
| Open Site Explorer | Analyse backlinks of successful content |
| CoSchedule Headline Analyzer | Construct a perfect headline for your article |
| Blog Title Generator | Generate blog title and get ideas |
| WordPress SEO by Yoast | Optimise your website for better search traffic |
18. Setup Newsletter And Build An Email List
You have done all the hard work; People came to your website, they liked your awesome product or content, but wouldn’t it be silly if you have to rely on search engines to get them back to your website again. They may forget or maybe it is hard to remember your product name after a long period. But, it would be helpful for both you and your visitors, if you set up a newsletter sign-up form and collect their email addresses. So, whenever you have some cool information that you want to share with them, they are just one email away.
Tools you can use
Some free tools to power your email marketing campaign:
| Tool | What It Does |
| MailChimp | Send 12,000 emails per month for free |
| Icegram | Capture leads from your blog |
| SumoMe | Free tools to grow your website |
19. Utilise Social Media
People mistakenly identify social media as a selling tool, but this is how you should not use social media. Formulate a social media strategy and use it as an engagement tool. A tool for listening to customers, gather some awesome testimonials. Use social media as a tool to connect to potential customers. Think of all the cool Facebook pages you have liked, you liked them because they are either funny, helpful or kept you updated about a certain industry. No one wants to like a page who shares sales pitches, like an auto responder.
Tools you can use
Some of the best tools to make your social media management less painful:
| Tool | What It Does |
| Buffer | Must have tool, if you are looking for a post scheduler that can handle multiple social accounts |
| HootSuite | Another tool for managing multiple social accounts |
| Followerwonk | Learn about people who is doing the sharing |
| Canva | A free design tool for creating images to post on blogs, social media |
20. Create an Awesome Logo
Throughout history, logos have played a key role in representing exclusivity. All the iconic brands that you can think of, have a simple, yet memorable logo. The power of a good logo is often underrated. It creates an identity, makes you look unique and separates you from the crowd.
Tools you can use
Use these tools to design a logo for your business:
| Tool | What It Does |
| Hipster Logo Generator | Create a simple logo without touching any photo editing software. |
| Squarespace Logo | Free logo generator by Squarespace |
21. Create a Call To Action & Test It Often
So now, you have so many visitors to your website that you can fill a stadium with it. The average time on the website is quite high, so that means that they are enjoying the content, but none of them is taking the next step (buying your product /service or whatever objective you have).
Take a look at your website again. Did you tell your visitors what to do next? It can be possible that visitors are interested, but they are confused about what the next step is. To remove this confusion and guide them towards your desired action, place a button stating what people should do next.
Resources You Should Check Out
Check out these awesome articles to get a clear understanding about CTA placement:
How To Design Call to Action Buttons That Convert by Michael Aagaard
Everything You Need to Know About the Psychology of the Call to Action by Jeremy Smith
21 Call to Action Examples and 3 Rules for Effective CTAs by Kathryn Aragon
In this article, we talked about some powerful techniques and how to make your website distinguishable. Although it’s not like you have to follow all of them, requirements may vary according to the size of your business and how much time you are willing to spend on it.
Source: Optimizer
Consider seeking the help of the digital marketing experts today.
