It can be tough to come up with daily content for your social media efforts – especially if you’re managing accounts for multiple businesses. Many business owners feel the need to post promotion after promotion and news only relating to their business. A sound social media strategy, however, includes a healthy mix of different kinds of posts. That’s why we’ve pulled together a 30 day social media calendar. You can follow this calendar to a “T” or mix and match the types of posts that fit your needs.
- INSPIRATION – Post inspiring images, quotes, and sayings. Consider using hashtags such as #MondayMotivation
- DEALS – Offer timely deals for your business around current events and holidays.
- QUESTION OF THE DAY – Ask your followers for their opinions on their industry, your industry, or just something fun.
- RELEVANT CONTENT – Link to articles from reputable sources and relevant bloggers.
- CURRENT EVENTS – Humanize your brand by posting about current events, holiday’s, etc.
- SWEEPSTAKES – Give your followers the ability to win something by running a contest or sweepstakes.
- YOUR BLOG POSTS – Link to your newest blog posts each time you log an entry.
- INFO-GRAPHICS – Informative, image-driven graphics relating to your industry.
- INSIDE LOOK – Give a peek inside your business with an image of your workspace or project.
- PRODUCTS & SERVICES – Post about the products and services you offer.
- CROSS PROMOTE – Does one of your other social networks need love? Promote it on the others!
- POSITIVE REVIEWS – Highlight any positive reviews and testimonials written about your business.
- GIVEAWAYS – Give away prizes in exchange for likes, follows, and engagement.
- LIFE HACKS – Got a time-saving tip online or life tip? Share it with your followers!
- GAMES / PUZZLES – Post a caption this photo challenge, riddles, and other fun, engaging games.
- EVENTS – Post about your digital events – like webinars, and in-person happenings.
- MEMES – Look up and share memes – especially if they relate to your industry.
- CALLS TO ACTION – Ask your followers to sign up for your email list, check out new products, and more!
- ANNOUNCEMENTS – Post about new launches, news, and updates about you and your business.
- TUTORIALS – Provide educational tutorials to help your followers achieve their goals.
- HASHTAG TRENDS – Find and leverage the latest hashtags like #ThursdayThought and #FollowFriday
- GIFS & VIDEO – Share funny or inspirational videos and animated GIF’s.
- BRANDED GRAPHICS – Create visually appealing imagery with your brand on it.
- ENCOURAGEMENT – Sometimes everyone needs a little boost. Encourage your followers!
- SURVEYS – Ask for input about your business, industry, and more.
- SHARE A STORY – Sometimes a personal or retold story is too good not to share.
- HOLIDAYS – Did you know that there’s literally a holiday every single day of the year?
- IN THE NEWS – Share news coverage about your business or industry.
- INFLUENCERS – Did someone in your industry make a big announcement? Share it!
- RE-USE OLDER CONTENT – Repost any content that you used in months past.
Source: Quadrant-Two Solutions
Planning to use content marketing strategy for your business? Ask a digital marketing strategist for advise, or add your business to Top4, the latest Australian Social Media Business and Brand Directory, and create your own business marketing content.
