Improve your social media marketing this year with a slew of new tools. Create content to promote your brand, engage with customers, and track your success.
Here is a list of new social media tools for 2018. There are tools to create infographics, stories, contests, and video and audio elements. There are also tools to communicate with customers, edit links on social media, and even purchase branded content from creators.
WhatsApp Business
WhatsApp Business enables you to have a business presence on WhatsApp and communicate more efficiently with your customers. Automate, sort, and quickly respond to messages. WhatsApp Business is built on top of WhatsApp Messenger and includes all its features, such as the ability to send multimedia, free calls, free international messaging, group chat, offline messages, and more. Access important metrics, such as how many of your messages were successfully sent, delivered, and read.
Fastory
Fastory can turn your content into a mobile storytelling experience. Pick up fresh content from your official website or news feed. Drag and drop screens on the timeline. Import existing assets from Instagram and Facebook. Use high-quality motion design and themes.
Crello
Crello is a visual editor by Depositphotos. Access over 11,000 templates, 31 design formats, and a huge number of photos and vectors. Create social media images for all the major platforms, as well as ad banners, posters, email headers, and other formats.
Tagwin
Tagwin is a web-based tool for running a contest on Instagram. Run a hashtag contest or a “follow to win.” Require a follow, like, comment, or mention. First promotion is free. Premium plans start at $19 per month.
Story Slicer
Story Slicer allows you to post videos of any length on Instagram, Facebook, WhatsApp, and VK (in Russia) by cutting them into smaller pieces. Cut long videos for Instagram stories. Avoid 24-hour posting restrictions and ensure you have seamless transitions without ever touching a video editor. Story Slicer does not compress your videos; the quality is exactly the same as the original video.
Storyheap
Storyheap is a tool to manage stories on social media. Upload, schedule, and analyze stories in just a few clicks. Gain insight into how your story is performing with Story Analytics. Track unique metrics such as open rates, views, engagement, and more. Set up an autopilot on Storyheap, and watch your content automatically publish to all of your story platforms. Prices start at $49 per month.
Typito
Typito is a tool to create captivating video. Upload your footages and images to create your video canvas. Enhance your video with text, images, pre-created brand layouts, and music. Share your videos on your favorite platforms with a single click.
MetaShort
MetaShort lets you control the image and text that is displayed when your link is shared on social media. Change your link’s title, description, image, and more in just a few clicks. Pro subscribers can update any link they’ve created and all of their links are saved to their account for easy management.
Anchor
Anchor is a free app to record or capture any audio, right from your phone. It’s an easy way to make a podcast or radio show. Call any U.S.-based phone number from the app, record the conversation (always with permission), then add it to your station. Listeners can call in to your station at any time. Enhance your audio with sound effects and tunes.
Adioma
Adioma is a tool to easily create professional infographics. It features adaptive infographic templates that build to your data, automatic icon-to-word matching, one-click color schemes, easy template switching, and more. Plans start at $39 per month.
ContentStudio
ContentStudio is a tool to discover, monitor, and share engaging content. Create topic feeds using relevant search terms and domains to monitor content from the web and social media. Annotate, publish, and schedule content to multiple social and blogging channels at once. Use amplification tools such as hashtag suggestions, post recycling, and image enhancer. Free for two social media accounts. Premium plans start at $15 per month.
Insense
Insense is a platform to buy and manage branded content. List your offer to thousands of creators based on their demographics, content quality, and audience parameters to find the right matches for your campaign. Approve content and posts before they go live. Boost influencer content to ads on Instagram and Facebook. Pricing starts at $299 for 25 creator deals per month.
Source: Practical Ecommerce
