7 steps to becoming a badass digital marketer in 2019

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How to become a badass digital marketer in 2019?

For the first, lets have a look about a fact: people wait in lines to take Instagram photos in front of colorful walls. This is 2019. Love it or hate it: that’s business, baby. Any smart marketer (or Gen Z’er) knows that content is king, and the best way to reach a wide but strategically targeted audience is through social media and digital marketing.

If you choose to partake in social media for work rather than play, that’s even more reason to master your craft. Here’s how these courses can help you become an in-demand marketer in 2019 and beyond:

1. Develop a successful email marketing strategy

Whether you’re part of a B2B (business-to-business) or B2C (business-to-consumer) company, you need an effective email marketing strategy to make sure your users never forget about you. There’s a fine line between being helpful and being, well, spammy — and this bundle shows you how to use MailChimp, the world’s largest marketing automation platform, to optimize email content and grow your email list (i.e., the people interested in your business), so you can launch campaigns that are designed to succeed.

2. Learn to leverage Facebook ads

One of the most widely used social platforms out there, Facebook marketing has become a big player in the digital advertising game. Don’t use Facebook? Good for you, but other people do. It’s important to learn how to optimize your Facebook ads for increased conversions and decreased costs, so you can make use of your Facebook ad investment and find new customers to boot.

3. Customize your use of Google Adwords

You (and probably every human you know) uses Google to find new products and services daily. And if you know how to use Google Adwords correctly, you can take advantage of this built-in traffic to bring new eyes to your ad-space. From setting up a Google Adwords account from scratch, to using the right keywords, this course will show you how to use Google Adwords to reach the optimum results.

4. Discover how to effectively retarget

Most websites only experience a 2% conversion rate — that’s why they then stalk you with ads as you go about your normal online life. They call that retargeting, a form of online advertising that can help you keep your brand in front of bounced traffic. Cover the top tools for inbound and outbound marketing, including Adwords, Adroll, Perfect Audience, Criterio, and more.

5. Gain more website traffic with SEO

Search Engine Optimization (SEO) can be a long game — and while it takes time, it’s worth it. That’s because the right SEO strategy can bump your website to the top of search results, and get more eyes on your products and services. This bundle helps you explore SEO essentials, like keywords and on-page optimization, and take an extensive dive into back-linking.

6. Use Amazon affiliate marketing

A godsend for budding e-commerce businesses, Amazon’s FBA or affiliate marketing programs help you take advantage of Amazon’s trusted reputation to sell your goods. This bundle shows you how to join the affiliate program, and promote the best products using best practices.

7. Master affiliate marketing at large

Affiliate marketing is a clever way you could earn hundreds of dollars of passive income daily, using strategies that are low cost/low overhead, or even free. This bundle shows you how you can build brand authority all while controlling an online marketing arm.

 

Don’t forget to add your business to https://www.top4.com.au/
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly!

Source: Mashable

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About the author

Michael Doyle

Michael is a digital marketing powerhouse and the brain behind Top4 Marketing and Top4. His know-how and over 23 years of experience make him a go-to resource for anyone looking to crush it in the digital space. To get the inside scoop on the latest and greatest in digital marketing, be sure to read his blog posts and follow him on LinkedIn.

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