The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere.
Competition is driving this mad race of ranking further and maintaining your online presence has become more difficult than ever.
The top reason for brands taking their Search Engine Optimization strategy this seriously is that they want to score an insane amount of traffic and as a result, they want to stay at the top of the search engine rankings. However, being able to achieve that is far from making simple SEO fixes here and there.
If your SEO strategy is really working, you can expect it to give out results in at least three months. If you don’t see the efforts kicking in, your SEO campaign is probably not working as it should. But, what are the reasons that lead to the failure of your SEO strategy or campaign?
Let’s find out.
Ten reasons your SEO campaign might not be working
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Your website has poor content
The top reason behind your search engine optimization campaign’s failure is that your website is not putting out the content that really deserves the viewership of your audience. The traffic on your website is determined by the viewership percentage of the target audience. Your website will only be visited and surfed by the people of the Internet if they find content on your website that is worth going through and consuming.
Making sure that your website is putting out good content is an obligation for you, as a website owner. If your content is not original, plagiarism-free, and free of any grammatical errors, your audience will begin to abandon your website and this might result in them not coming back. Overall, you must make sure that your brand’s content is consumable and that it is of great value to your audience.
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Your choice of hosting is not competent
Your hosting provider plays a very important role in determining the search engine performance of your website. If the choice of web hosting for your website isn’t reliable and competent, you are killing your website’s search engine ranking.
Choosing the right web host and investing in a reliable provider is going to be the best decision for your website. So, make sure that you review the best web hosts available in the market before making a confirmed choice.
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There’s a problem with your link profile
The link profile of your website is a huge determinant of your site’s survival amidst all the algorithm update changes. Playing by the rules will help your website’s SEO campaign perform better and not eventually fail.
Building the right link profile for your website, having hyperlinks that attract users to your site, and earning backlinks from authoritative websites will make your website fail-proof. In this pursuit, please make sure that you are not buying backlinks for a fee or on a barter basis. Google is smarter than you think and it will eventually catch up with your strategy and penalize your website, rendering your website’s SEO strategy to fail.
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You are not keeping up with Google Algorithm update
A lot of website owners, digital marketers, and SEO strategists are often left baffled at the number of Algorithm updates pushed out by Google. As notorious they might be, failing to abide by the directives of these Algorithms can lead to the failure of your SEO strategy.
With Google changing its search algorithm every now and then every year, you must not ignore the fact that these changes affect your site’s search results in significant ways. As for now, make sure that your website’s SEO campaign is in accordance with the major Google Algorithm updates such as Google Panda, Penguin, Hummingbird, Fred etc.
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High bounce rate
Is your website experiencing an unusually high bounce rate? Well, that is one of the reasons that your SEO campaign isn’t working. You can check your site’s bounce rate by heading to Google Analytics and checking your page metrics. FYI, if too many people are leaving your website after visiting just one page, that’s a high bounce rate for you.
Well, that’s the simplest explanation for your SEO campaign not performing well, as per your expectations; your SEO strategy is outdated and not at par with the current SEO trends.
If you are still falling for outdated SEO tactics such as reciprocal linking, flat URL structure, keyword stuffing, Link and article directories, exact-match domains etc., you are murdering your site’s SEO campaigns.
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Your site’s on-site duration is terrible
The amount of time spent by a visitor on your site defines the dwell time on your site. If it’s not as per the standards i.e. if people are leaving your page soon after they drop on your website (for whatever reasons) your website’s SEO campaign is not going to reap any results.
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You are expecting results too soon
As mentioned above, your SEO efforts started yielding results after a period of 3 months or more. Hence, if you are expecting your SEO campaign to be a quick sprout, we request you to be a little more patient and wait for it to give out relevant results.
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You are not tapping social media properly
The success of your overall SEO strategy is determined truly only when you tap into all the relevant grounds that determine the SEO performance of your business website. We are talking about the social media channels that significantly contribute to the success of your SEO campaign.
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Your website isn’t mobile-first
It’s 2019 and this shouldn’t be the case. If your website isn’t responsive and mobile-friendly yet, we have a few harsh words for you. One of the most basic requirements is to have a mobile responsive version of your website. If people are unable to access your website on their mobile devices, you are missing out on significant traffic and that could be a key reason for the failure of your SEO campaign.
Conclusion:
There are so many reasons that might lead to the failure of your SEO campaign. However, the ten listed above are the most common ones. By making sure that you have checked all of them out, you can move to explore any more reasons that might be causing your SEO strategy to fail.
Once you have determined what was the root cause of your problem, you will need to place an action plan to step up your SEO game. This will call for the revaluation of your existing SEO strategy and making a few fixes. Once you are done, you just need to stay calm and wait for the machinery to kick in.
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Source: Search Engine Watch
