Instagram has 800 million engaged users. And they only want the best content. Make sure it’s yours…
In this guide, you will learn the WHY and HOW of unlocking Instagram’s undeniable potential… So, strap in and start to feel the power of one of the world’s largest social media networks working for you!
Since is creation in 2010, Instagram has continued to evolve, expand, and encapsulate the attention of users of all ages. The image-based platform has proven to be an invaluable tool for franchises. With over 52,000,000 photos and videos uploaded daily, Instagram is home to an audience that franchises need to start speaking too. So how can your brand hone the power of Instagram? What type of content is needed to prompt users to double tap? That’s what we’re here to tell you. Enjoy!
Usership
There are 2.8 billion social media users worldwide, and 800 million of them are on Instagram. That’s nearly 25% of the social population being visually pleased while engaging with brands in a way unlike any other network provides.
The Power of Instagram for Franchises
Instagram is quickly proving its worth for franchises, especially among competing social networks like Snapchat, Twitter, and even Facebook, its parent company. To increase brand awareness and engage local target audiences, it’s time to start sharing on Instagram.
How to Set Up Your Instagram Profile
Before you can start collecting followers and sharing posts, you need to build out your profile. Establishing your brand on Instagram starts with creating and designing a page that is easily distinguishable and recognizable. Followers should never have to question whether or not this is your brand page–they should know it is at first sight.
5 Content Strategies for Brands
Did you know that 60% of the top brands use the same filter for every post? It allows for better brand uniformity as well as easily recognizable content. Put your brand in the limelight and showcase what you stand for, how it translates into your products, and most of all, show your fans why you are an essential piece of their puzzle.
With Instagram being one of the fastest growing social media networks ever, combined with the absolutely massive amounts of engagement happening on the platform, businesses from almost all walks of life need to be on it. Building a successful brand image means being in the right place at the right time. Right now, that means being on Instagram. To truly dominate your competition, you need a strong social media strategy that includes Instagram. And this guide is your best bet for implementing one.
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Source: SOCi
