It doesn’t matter how sleek your website looks if no one ever visits it.
With more and more businesses expanding their wings to the online world, having a website with lots of traffic has become more important than ever.
But how do you generate traffic – especially quality traffic that turns into leads and customers for your business?
Let us introduce you to a website marketing tool that over 150,000 businesses are using to grow their traffic: Top4.
Top4 is a Location-based Google Marketing Platform developed and built by some of the greatest minds in Australia for more than three years… with more than 2 decades of experience in search engine optimisation, website development and digital marketing.
We’ve worked our fingers to the bone… so you don’t have to. And here’s how we did it for 150,000+ businesses that are using Top4 to get more online business:
Local marketing
We’ve said this over and over and we’ll say it again: local marketing is one of the best ways to boost your website’s traffic on Google.
Let’s consider this for a moment: what do you do when you are suddenly craving for pizza? Looking for the nearest gym to finally fulfil your new year’s resolutions to get fit? Looking for an accountant, or simply looking for a local plumbing business to get your bathroom sink fixed?
The answer’s simple: you google it.
“Pizza near me”… “Plumbers in [Suburb name]”… “Best gym in [City name]”… you name it. You must have done similar searches at least once before. This is why local search engine optimization (SEO) is a traffic gold mine for local businesses.
That’s where the Top4 marketing platform and team can help.
Our unique Google marketing platform is optimised for local searches to ensure that people can always find local businesses in their area easily when they need it.
Now, we have over 150,000+ businesses every month using Top4 to generate more quality traffic, leads and sales to their business. Most of them are local businesses and franchises… and by using Top4, they show up on the first page of Google for local searches.
Gather awareness
Most of the time, people don’t just buy out of impulse.
More often than not, they’ve gathered “evidence” from small Google ‘research’. They might be looking for a mortgage broker… and happen to stumble across your business during their search. That, in itself, is a great achievement. However, to make sure that they’ll convert from a visitor to a customer, they will have to understand more about your business and what you’re offering.
Hence, it is important to always make sure that your business name, address and phone number is displayed correctly and consistently.
Of course, you wouldn’t want the visitors to be calling the wrong number… or getting lost while trying to visit your physical business location. Additionally, having the correct information also helps Google to recognise that your business is legit… and will improve your overall rank in Google search results.
With Top4, you can be sure that your complete business information is displayed correctly and consistently. Additionally, visitors can ‘dig deeper’ and understand your business, and whether or not your business has something they need, by reading the business’ Description and Overview. Additionally, they can also see photos related to your business through the Gallery, as well as the Products you are offering.
Verified ratings & reviews
Back to our pizza place example.
Before deciding to order from or visit a local pizza place you found on Google, do you read the reviews they received from other customers? If your answer’s yes, then you know how important it is to have not just great but verified reviews from real customers!
After all, who would want to visit a pizza place that mostly has bad reviews?
With Top4, your business will be getting real and verified reviews from other locals just like you! The team monitors and manages all the reviews… so we’ll keep those spammy bad reviews away from your business.
But this is especially important because reviews (again: only real, verified ones) do help improve search rankings and overall SEO efforts. While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority.
Quality backlinks
We put this on the bottom of the list… but it’s certainly not the least.
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.
By adding your business to Top4, you are adding a quality backlink source that is beneficial for overall SEO efforts. Additionally, the Top4 advert also displays links to all of your social media platforms, which is more backlink sources.
To put it in simpler terms, when people stumble across your business through the Top4 platform, they will be able to find your website and follow you on social media as well. Google sees this as a great signal – that your business is legit and is generating traffic from multiple trusted sources – which improves your overall online credibility and therefore ranks you higher.
Are you ready to generate more quality traffic to your business with Top4?
Here’s how Top4 helps your business get more business.
Get started and Join over 150,000 businesses today https://www.top4.com.au/
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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