You must have heard about TikTok unless you’ve been living under a rock or on the Moon! It is one of the most widely used social media platforms nowadays. Whether you like it or not, TikTok, which has over 1 billion monthly active users can be a great method for small business owners to expand their reach.
TikTok is a social media platform that focuses on short videos that are utilised in creative ways. How about harnessing your creativity for your business? Here’re some best practices for using TikTok to attract new audiences while still interacting with existing ones.
What makes TikTok so popular?
TikTok is a social media platform that allows users to create and share short videos (up to three minutes in length). TikTok, with its vast user base, offers a variety of ways to engage with your audience, including hashtags, contests, co-creation with other TikTok accounts and other features. So if you’re seeking a means to increase brand awareness, this app could be the answer.
You’re mistaken, although you won’t be the only one, if you think that TikTok is only used by kids and teenagers. Only 25% of the app’s users are between the ages of 10 and 19. On the other hand, users aged 40 to 49 years old is 20% of the audience.
Since then, other prominent social media platforms have taken TikTok’s video-sharing style and adapted it to their own apps. For instance, you might have seen Instagram’s Reels or YouTube Shorts on your social media. Now, why would they do that? Because TikTok stumbled upon an interesting phenomenon: People love short videos that explain, entertain and promote creativity among users! You can make this style of video work for your brand too.
TikTok makes it easy to respond to, share, comment on, stitch and duet videos, which encourages co-creation and interaction. It’s also a whole new level of user-generated content that you can reuse for your account.
In addition, another fantastic reason why TikTok is great for businesses is the abundance of communities on the platform, which range from #sewingtok and #parenttok to #witchtok and #alttok. On TikTok, you can find doctors that debunk health myths, grandmothers that make comedy videos and beauty gurus that do quantum physics. Everyone has their own angle! But what does this mean for you? It means that if you can make a video about your product or service, you can find people on TikTok that will be interested in it.
TikTok has evolved into a fantastic platform for small business owners to get their goods in front of potential clients.
However, if you’re not a social media expert, you might be feeling overwhelmed with various tools and content types available. Need a shortcut? Check out some different types of videos you can create for your TikTok account to spark interest in your products.
Share how you create your products
If you offer a self-made product, you have a lot of unique TikTok video alternatives to promote your products and process. Begin with a video that demonstrates how your product is created, including the preparation work, the construction process and the end result. Try using a popular song or sound that is currently trending in the background. Surely you need to find one that fits the tone and style of your video.
Alternatively, you can create a longer video commenting on your construction process and explaining how you made your product.
Make ASMR videos of your products
Keep up with the trends like creating ASMR videos which defines the tingling feeling some audience get while hearing delicate sounds (such as whispering voices) or crisp sounds (for example, fingernails tapping on a metallic surface). ASMR videos have gained popularity in recent years and are increasingly popular on TikTok, where they can attract millions of views.
You can benefit from the popularity of ASMR videos to promote the products you’re selling. Make a video that focuses on the relaxing sound associated with your product while also showing the process of creating or using it.
For instance, you can create a movie containing close-up clips showing the process of making goods. The video focuses on the process rather than the finished outcome. The video should not be accompanied by music. This way you’re allowing viewers to concentrate on the sounds of cutting, pressing or any other section of your production.
Leverage popular topics that aren’t related to your products
Making a video about a seemingly unrelated topic may appear counterintuitive. But you need to keep in mind that people don’t download TikTok to watch commercial videos; they do it to be entertained. So you want to reach a huge audience without being pushy or making your product unpleasant.
What is the solution? Make videos about things other than your products. Include some other topics about which you and thousands of others are interested.
Make a video that involves a variety of content, topics and visuals. For instance, some makeup professionals create videos of themselves applying makeup while reading Reddit’s viral stories or commenting on current news.
For instance, there is a baked goods shop that creates a short of mixing in an unrelated but popular topic video on TikTok. The video’s visuals are exactly what you’d expect from a baker’s profile. It depicts how the bakery decorates a cookie. However, the audio features a narrator who tells genuine crime stories about serial killers and other crimes. You may already know that true crime podcasts are very popular these days. By putting a fresh spin on standard cookie decoration videos, this creator was able to reach out to a new audience. “Cookies and Crime” will almost probably attract a whole new audience of true crime fans, who will remember the baked goods shop the next time they crave cookies.
Show off the benefits of using your products
Nothing proves that your product is worth buying like a video that shows the desired results from its use.
You can either post videos yourself or ask your customers to record and post short videos of them using the products! Another tried and proven approach for showing your product in action is sending samples to influencers for a video review.
You can monitor mentions of your business on social media and locate user-generated videos to repost to your TikTok account using social media monitoring tools (like Hootsuite, Talkwalker or Mentionlytics).
If you sell skincare products you can create a simple video that has no music, no effects and no creative presentation in TikTok. However, it can demonstrate the quick product outcome that prospective buyers seek. It’s no surprise if your videos will get millions of views!
If it’s viral, there is a possibility other skincare businesses re-post the video, along with numerous other TikTok of skin care professionals and influencers dueting with the original. Not only do you get free video promotion, you could also land yourself a ton of user-generated content you could re-purpose to promote your own account.
Share common issues tips to prove your expertise
Proving your expertise in your field is one of the most effective methods to draw attention to your product or service. When potential customers understand that you know what you’re talking about, they’re more likely to buy from you.
To show your experience, offer useful tips for resolving a problem that your target audience is experiencing.
For instance, if you’re an architect you can share tips and solutions for common interior design problems in your TikTok account. This allows you to prove your expertise in the field and proves that your services are high-quality.
Now, we’ve already talked a little bit about co-creation: stitching and dueting videos. You can use this popular TikTok feature, to great success! Try to stitch your videos together with TikTok from other users to offer your solutions to their problems.
Join the TikTok trends for your business
If you have used TikTok for some time, you’ll find that some TikTok videos follow a similar pattern. They either use the same audio or filter, begin with the exact line or reimagine a well-known joke in their own way. These are called “TikTok trends,” and you can use them to promote your product or service by putting your own spin on a tried and true model.
There is a TikTok trend that shows how a person changes after engaging in a particular activity or residing in a particular location. For instance, if you have the services of a native French teacher you can try to use this trend and relate it to your business.
You can make a joke about French colloquial idioms to help students relate to the material and introduce them to phrases they may not be familiar with.
Another popular TikTok trend is glow-up videos. They show how everyday life is changing. Why not make one about you as a business owner? Not only will that resonate with fellow entrepreneurs, but it might make people interested in you as the head of a business, and by extension, what you have to offer.
Share tips from other creators
Thousands of creators from various fields populate TikTok. Don’t worry if you weren’t the first to offer a fantastic lifehack that could benefit your target audience. Make your own version of your testing out the tip and post it in your profile. Make another one sharing the result, or recommending how you’d make it work even better next time.
Mention other artists’ profiles in the video’s description to give them credit. Alternatively, sew or couple their clips together so that viewers may see the original.
Post customers’ responses
You’ve probably shared a funny or shocking video with one of your friends in the last few days. It’s something we all do! Why? Because spark videos are more likely to be watched and shared. This implies that more people will see them.
Another reason to create an emotional video is that when we buy anything, we frequently aim for a specific aspirational emotion. We want to make our loved ones happy when we buy them a birthday present and we want to feel comfy and secure when we buy a new mattress. Why not show your potential customer what they’ll feel with your product in hand?
Show how you pack orders (and make it personal)
A common way to inform potential customers more about your business is to show the behind-the-scenes of your business. Displaying the process of packing an order can also help you establish a trustworthy relationship with your audience.
This personal approach is one of the things that sets small businesses apart from big retailers. Can you imagine Amazon CEO Jeff Bezos packing your order?
It’s more memorable to see a small business owner who has just packed an order and spent time recording and editing a video about it than to simply receive an order confirmation email.
Seeing how carefully and beautifully the order is packed would make anyone want to receive one of their packages.
Another way to engage with customers is to shoot videos in response to their comments. You can make a video for a customer who asked to record the process of packing their order.
It’s not only strengthened relationships with customers by replying to them with a video, but he also highlights his product range for new potential customers. Talk about a win-win!
Make a duet video with your customer’s video
It should be obvious by now that connecting with other users, especially your customers, is an important element of maintaining a successful TikTok account. We’ve also discussed making emotional videos that show off a customer’s reaction to your product. So now, why not switch places?
You can duet your customers’ videos to answer their questions, give advice on the best way to store or use your products, or just show your appreciation for them for buying from you. You can create a dueted video of a customer unboxing your product and record your reaction to it.
Make videos that highlight your business’ values
If you’re a vegan, you’d prefer a business that sells plant-based products over a local farmer’s butcher shop, even if it’s the best in town. If you’re trying to reduce your waste, you’re more likely to shop in a thrift store rather than at a big box store.
Customers are more likely to choose brands that share their values. Make sure your brand values are highlighted in your videos so that your target audience can spot them in an overflowing content feed.
Most importantly: Have fun
TikTok is all about being creative and showing your content creation skills. But it’s also about creating a sense of community and having fun. Don’t be afraid to crack a joke that your audience can relate to! From participating in funny trends to reimagining a popular audio clip, there are tons of opportunities to be found on TikTok.
Begin creating TikTok videos
In today’s competitive market, standing out can be difficult. However, with the correct content strategy in place, TikTok can be an amazing platform for creating interest and engagement in your product or service. Whether you’re trying to get the word out about your new product, promote your service or offer some valuable insights into how your products work—there are a ton of ways that TikTok can help.
As well as TikTok, other social media platforms like Instagram, Facebook, Twitter and others are important for the growth of your business. You need to get creative in creating content that can target a specific audience. More importantly, each social media have its own specific marketing strategy and you need to know how to manage each platform. Let the experts handle your social media marketing! With the right social media marketing you can boost your visibility and increase your engagement with your audience.
With our social media marketing, you can get ahead of your competitors and grow your brand exposure. Our goal is to help you reach, engage and build your business with people via social media who are aligned with your brand and your purpose. Use our social media marketing services to engage more audiences from any social media platform of your choosing. Contact us to get started today!
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