Digital marketing is really the way to go for local businesses now more than ever, with the pandemic changing the way people behave when it comes to shopping. People turn to the internet to buy clothes, groceries, practically everything. Even before they make a purchase, the majority of shoppers start their search online. This means if you’re a local business owner and you’re not going digital, you’re missing out on a lot of leads and revenue.
With digital marketing, local businesses are no longer constrained to geographical borders. You can now reach and connect with new potential customers all over the world and even trade globally with only a small investment. Still, digital marketing is a lot more than connecting and engaging with your target audience. It’s cost-effective, measurable and more profitable than traditional marketing.
So now you know you need to invest in digital marketing. But where do you start? Well, you’ve come to the right place because our web experts have laid out the Top4 tips to leverage digital marketing to grow your local business.
1. Build your website and optimise it
The first step is to build a website for your business. In order to be successful in digital marketing, you need an online presence that is both local and national. A professional site helps a local business gain customers since it ranks at the top of the search engines when people are looking for something similar in a store near them or nationwide. Building a website would not just cut it, unfortunately. You also need to ensure your website ranks high on search engines so people can find you. What’s more, you need to make sure your website is converting.
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Leverage local search engine optimisation
Local SEO is a digital marketing strategy that helps rank your business website when local customers are searching for the best products or services in their area online. Try setting up Google Maps on your website. Claim your Google Business Profile listing (formerly GMB) if you haven’t registered already. If people look for information about your brand, they will find what they need in one easy place.
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Improve your website’s conversion rate
Conversion rate optimisation (CRO) is the approach of testing and optimising components of your website with the purpose of raising the percentage of visitors. CRO is an essential metric for online retailers, enabling them to make the most of their already have traffic. In other words, if you are successful in driving tons of traffic toward your website but fail to convert that traffic into what you want, your efforts will be for nothing. It includes varied aspects such as pricing, layout design, copywriting on the page or landing page, site search functionality, button placement, and trust seals. The rates are measured by dividing total orders per number of website visitors who complete a purchase. Consider CRO as a crucial metric, because it directly affects revenue and profitability for your local business. It helps you to identify what best conversion rates and how it drives you to successful tons of traffic and sales.
2. Social media is a must
People are massively engaged with social media nowadays and so is a business. As a business owner, you need to understand the power of social media to help your business grow. Plan your social media post with high-quality content that is relevant to your business and your audience. In addition, you can try to collaborate with local influencers to have wider engagement and attract more people to your business. Take a note of paid advertising as well to increase your potential reach and sales.
Remember to leverage the analytics from social media. Utilising reports for social media can be helpful for your business. The analytics report helps you to create a better campaign for your business and improve it to get better results.
3. Invest more in email marketing
If your business wants to reach potential customers, email marketing is the best way. Statista reports that 3.9 billion people worldwide were using emails in 2019 and this number will increase by 4.48 billion by 2024! This number represents the people who are willing to read your emails, making email marketing a highly-effective method for reaching your audience. Email advertising is effective to reach audience at an affordable price point.
When you send your email, make sure to obtain the consent of those who will receive it. Send emails that contain valuable content or special offers to increase ROI and customer loyalty. When crafting personalised messages and A/B testing, you can discover more meaningful insights about your subscribers in order to improve the quality of your email marketing campaigns for brand awareness.
4. Capitalise in Google Ads
Consider using local-friendly paid Google ads, also known as AdWords. The platform can target local prospects with your advertising messages in the search results of a person searching for their business locally. Make sure to create campaign ads related to the customers and wider scope. Use geolocation targeting around a radius so that when people click on the ads, they are directed over to Google Maps for easy navigation. You can also use callouts and extensions from Google Business Profile with your ads, highlighting specific offers and generating more customers for your local store.
Final takeaways
Digital marketing grows year by year as people are spending more time on the internet and that’s an opportunity for a business to grow as well. Local businesses can profit from digital marketing in a variety of ways. You know you need to be online, but sometimes it’s not easy to find the time to keep up with all the latest marketing trends.
Hire Top4 Marketing as your digital marketing agency and let us take your business to new heights with our award-winning digital marketing services and our unique, proprietary technology platform. We are a full-service digital marketing agency with over twenty years of experience in the industry. That means we know the ins and outs of SEO, PPC and many other aspects of digital marketing to grow your business effectively. Our digital marketing company can help you choose marketing strategies that fit your business, plan your budget and bring in more revenue than ever before. View our digital marketing pricings and packages or get in touch today to speak with a strategist about how we can help you.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.global
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