How do I improve my website’s SEO?

SEO, also known as Search Engine Optimisation, is a crucial part of your website that can help your business grow. By adhering to SEO best practices, you can increase the visibility of your website in organic search engine results. This helps to make sure that your website is more easily located by those (i.e. your potential customers) searching for a specific brand, item, or service on popular search engines such as Google, Bing and Yahoo.

SEO trends over the years and what it means for your business

The Google Algorithm updates, coupled with rapid trend changes, have resulted in a constant evolution of SEO in the last few years. Some ways SEO has evolved are the further emphasis on mobile-friendliness (mobile-first indexing) and the quality of the sites. These days, mobile optimisation is not just common but downright necessary. And especially in important industries where accurate information is vital to users relying on search engine results (Google Medic Update), providing accurate information to search engines is paramount.

Even so, Google’s core focus remains high-quality content, backed by authoritative backlinks because, in general, high-quality websites will link to other high-quality websites in order to demonstrate their authority. 

What this means for you is that you need to start your website with a good foundation. For starters, does your website provide useful content for your audience? 

Your content needs to be keyword-optimised with high-quality (i.e. readable and informative) content. When it comes to length, long-form content does seem to rank better in Google, as shown by a study conducted by Brian Dean on 1,000,000 websites. The research concludes that “The average Google first page result contains 1,890 words.”

This study was also re-confirmed with other studies, namely SEMrush’s in 2017. The study highlighted that all of the 17 ranking factors stated are directly/indirectly affected by the quality and length of content on the page.

And while the latest Google helpful content update doesn’t necessarily specify that content needs to be extensive in length, it does need to show some depth of knowledge and first-hand expertise. One good rule of thumb is when your content gives sufficient answers to your audience’s questions. 

So how can I implement SEO on my website?

You can DIY SEO as it’s very doable. With plenty of quality resources out there, you can educate yourself through various youtube videos, blog content, etc. However, it will take an immense amount of time, months, really. And not to mention lots of trial and error, which is not effective, especially for those who want to see results fast. 

You may need 3 months to learn all the methods, starting from ground zero to those sleepless nights because SEO can be very challenging for those who are not very technically inclined. This is especially true og you need your website to be optimised as soon as possible. Sure, it is possible to learn the basics in 3 months but it will be a tough journey. You might not be able to optimise your website flawlessly and get the desirable results in 6 months (which is the average period for the SEO to improve your website). 

This is why most smart businesses outsource the task to seasoned, affordable SEO agencies. Complete all-around services with multiple plans to suit any budget depending on your needs. With a full team on board and years of experience, hiring SEO experts will no doubt increase your traffic and eventually, gain you some new qualified leads through optimising your website!

When choosing a good, affordable SEO agency, what should I look for?

Quality, affordable SEO agencies should be evaluated on two factors: their clients and their markets. These are the two things you should keep your eye on:

• Can the agency deliver real results? Check their portfolio or case studies.
• How well do they treat their clients? Check their testimonials and who they have partnered with.

So the answer to that question is you should choose to work with an SEO company that provides case studies and has good customer reviews. When you’re satisfied with the work and customer reviews an SEO agency has, you’ll rest easy knowing that the company you choose to partner with will help your business grow by optimising your website.

How we can help

Speaking of SEO agencies with great customer service that delivers, Top4 Marketing is a result-oriented agency that offers a full scope of award-winning digital marketing services and end-to-end digital solutions. From the best responsive high performing website design and development, SEO (local SEO, ecommerce SEO), social media marketing and more! We’ve got various plans to suit the budget of companies of all sizes, from SMEs to corporate and large businesses.

For more than 20 years, we have been helping businesses get more leads and sales across all digital channels with targeted, highly relevant and tailor-made strategies. Our SEO services are powered by our unique, proprietary location-based marketing platform called Top4. Top4 is a leader for ‘near me’ customer experience solutions in Australia and Indonesia. Designed to deliver to your target market using geographic, categorical and demographic targeting, your business will be found in the very suburbs your potential customers are searching.

Browse through the latest projects we have worked on through our collection of case studies that keep on growing. We’ve had the pleasure of working with some of the most successful companies across all industries over the years — And it’s a list that continues to grow!

Being long enough in the industry, we understand that like most business owners, you’ve probably been burned by at least one SEO agency in the past. We take pride in setting ourselves apart from other agencies by constantly delivering for our clients — but don’t just take our word for it! Check out what our clients have to say about us here or on Google Reviews.