What are Google Discovery Ads? Read the new guide now

Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their ...

How to Increase Engagement on Instagram

“How can I increase engagement on Instagram?” is a question we receive frequently from our clients. There was a time (long, long ago) ...

Evolving Ecommerce: 14 Trends Driving Online Retail In 2020

It’s a new year. A new decade. And from the way people shop to the way online business tech is managed — ecommerce is gearing up for ...

Ideas and Examples for Brands to Create Helpful & Relevant Content on LinkedIn

For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right ...

Facebook Launches New Support Tools for SMBs in Both Facebook and Instagram

Facebook has unveiled a new set of features to support SMBs impacted by COVID-19, including a ‘Support Small Business’ ...

How to Create a LinkedIn Company Page and Promote Your Business

Have you created a LinkedIn business page yet? If you are a part of a company, institution, or organization looking to boost your ...

Why User-Generated Content Should Be at the Heart of Marketers’ Post-COVID Playbooks

We’re on the cusp of a monumental change in the trajectory of consumer buying behaviour, with the ways in which people interact with ...

Marketing 101: What is PPC in marketing?

PPC stands for pay-per-click. The abbreviation is usually used in front of the words “marketing” or “advertising” to describe digital ...

Google Makes Identity Verification Mandatory for All Advertisers

Google’s latest move will take a few years to fully roll out, but there’s an essential lesson for all of us—online business identity is ...
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