Google’s Major Algorithm Updates: How To Stay Safe

It has been almost a decade now since Google set a course towards improving the quality of search. It keeps tweaking and refining its ...

GMB App Adds Support for Service-Area Businesses

As of late last week, Google is offering an update to the Google My Business app that adds support for service-area businesses. ...

How Uber Makes Money Uber is the quintessential two-sided marketplace, but the real mechanics and drivers of its business are poorly ...

New social networks help merchants reach customers and prospects. Here is a list of new social networks — building on our comprehensive ...

Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it’s just as ...

In recent years, brands have begun to see the potential for social media marketing if they collaborate with influencers in their ...

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in ...

The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. We inherently ...

Email marketing rocks. It can be a hugely effective marketing channel for just about any small business when done right. But what isn’t ...

By following the launches and updates of social media platforms, merchants can discover new ways to reach customers and prospects. Here ...