As the pressure to exhibit the value of marketing rises, one overlooked metric for return on investment (ROI) analysis also rises. Non-working spend (the cost of producing marketing content), as opposed to working spend (the cost of distributing it), can take up more than 40% of the average advertising budget. Just as importantly, with more businesses and brands investing in programmatic and social channels, the industry-wide rise in content costs is showing little sign of a slowdown.
To create the first study on marketing creation costs, Percolate surveyed more than 300 enterprise CMOs, VPs, and Marketing Directors about their non-working media budgets and cost benchmarks. Here’s an infographic that is based on the findings of the said study.
Don’t let your marketing costs and efforts go to waste. Seek the help of the digital marketing experts listed on Top4.
