Online reviews matter - Top4 Marketing

84% of People Trust Online Reviews As Much As Friends. Here’s How to help your business get good reviews

Here are four simple ways to proactively manage online reviews–since 91 per cent of people read them. If you think online reviews ...
Amazon Reviews - Top4 Marketing

Amazon deleted 20,000 product ratings after an investigation highlighted paid-for reviews

Amazon has removed 20,000 product reviews after a Financial Times investigation suggested that some of the site’s top UK ...

COVID-19: Why Online Reviews are more important than ever

  The pandemic travel restrictions have forced us to reduce our travelling and instead increase our time at home. Therefore, when ...
Google My Business Profile - Top4 Marketing

The average Google My Business profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

The findings come from an analysis of 2.4 million local Google My Business listings in over 30 business categories. Google My Business ...
responding to negative comments

Responding to Negative Reviews – A How-to Guide

Have you ever got negative reviews? How did you respond to it? No one likes to get negative reviews. It is even harder not to think of ...

Restaurant app Tobiko goes old school by shunning user reviews

The app represents a return to the simplicity of expert reviews You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by ...

ACCC alleges HealthEngine manipulated reviews, misused patient data

Online health booking platform HealthEngine has responded to allegations levelled by the consumer watchdog that it manipulated reviews ...

The restaurant owner who asked for 1-star Yelp reviews

How one small business owner flipped the online review ecosystem on its head. In 2014, chef Davide Cerretini advertised a special that ...

Manipulating online reviews costs Meriton $3m

  A massive $3 million penalty has been handed down to construction giant Meriton, after a court last year found it guilty of ...

Where & How to Get the Right Reviews for Your Business

Online reviews play a huge part in the modern customer’s journey. Earning reviews is a necessary part of any modern marketing strategy. ...
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