Consumers‘ Pay More Attention’ to Ads Next to Coronavirus News Content

Words relating to the Covid-19 pandemic have fast risen up brands’ keyword blacklists, yet there is evidence to suggest they should ...

12 Fashion Apps to Download Now

It wouldn’t be a stretch to say you can access the entire fashion industry from the palm of your hand. From shopping trends to ...

Airbnb Launches Digital Tourist Experiences for Virtual Travel

Airbnb is shifting its Experiences platform, which sells guided tours and tourist activities like cooking and pottery classes, to the ...

Digital Marketing Planning Guide 2020

  Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, ...

If you’re in marketing, now is a time to spend, not bend

There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from ...

Most Brands Aren’t Ready to Win in E-Commerce, Report Says

Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and ...

Doable Examples of Online/Remote Services Offered by Local Businesses

While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up ...

Marketers surveyed say they would choose Google Ads over SEO if they had to

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget ...

Local Businesses Lean Heavily on Digital Tools During Covid-19

  It’s been just over two weeks since Governor Gavin Newsom issued a stay-at-home order for all California residents. For local ...

How Coronavirus Is Impacting E-Commerce

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact e-commerce as a whole. ...
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