If you’re in marketing, now is a time to spend, not bend

There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from ...

Most Brands Aren’t Ready to Win in E-Commerce, Report Says

Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and ...

Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags ...

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget ...

Dozens of states have banned dine-in service at restaurants, and nearly as many are requiring retailers to close up shop in a bid to ...

Marketing today is very different from the marketing of decades gone by. The biggest change of all has been the influence of the ...

As Google gets better at interpreting language and search intent, can we finally take it easy on keywords? Not really. Keywords remain ...

Here are Top4 online marketing secrets for attracting local customers The Internet is global, but it can also be local. This ...

Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to ...

Every year, we take a step back from our campaigns, launches, and new products to ask ourselves an incredibly important ...