The Importance of Social Media Presence for Your Franchise Business

As a franchisor, you likely know the importance of having a social media presence for your business — both at the corporate and ...

An adviser’s social media strategy: Post, refresh, repeat

If there is a silver lining to the Covid-19 pandemic and yearlong lockdowns, it might be that the financial planning industry has ...
How To Keep Supporting Your Local Small Businesses During COVID-19

How To Keep Supporting Your Local Small Businesses During COVID-19

The coronavirus pandemic has put a huge strain on small business owners, many of whom have had to close their doors due to local ...
Local Marketing Ideas - Top4 Marketing

Top4 Super-Creative Local Marketing Ideas

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social ...

The Top4 Ways to Grow Your Local Business With Digital Marketing

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses ...
LinkedIn Video Ads - Top4 Marketing

How to Effectively Use LinkedIn Video Ads to Generate Leads

When it comes to social media, LinkedIn is a bit of a dark horse. And because it serves a very particular purpose, it is ideal for ...

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a ...
Facebook Email Marketing Features - Top4 Marketing

What the Facebook email marketing tools mean for your business

The email marketing sector offers an embarrassment of riches when it comes to platforms, choices, and options. Factoring your needs and ...
Local Marketing Success - Top4 Marketing

The top 4 critical elements for local marketing success

Where should multi-location local business focus their energies and how should they deploy tools to help local marketing? What goes ...
Social commerce - Top4 Marketing

Should You Be Selling Socially?

Ever since most states shut down retail operations during the COVID-19 pandemic, many retailers turned to e-commerce to sell their ...
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