The Top4 Ways to Grow Your Local Business With Digital Marketing

If you have a local business, it’s important to engage in digital marketing to attract more local clients.

Many local businesses believe that they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, it’s even easier now to target local customers in your area with online ad capabilities. Of course, there are digital marketing strategies that you should apply and there are those that you should avoid. Above all, focusing on strategies that can target those in your local area should be a top priority.

Here are our top 4 ways to grow your local business through digital marketing:

 

1. Facebook Ads

Many local businesses should be using Facebook advertising. One of the main reasons for that is because it’s remarkably easy to create a target audience in Facebook ads by location.

Monolix Facebook Ads - Top4 Marketing

However, you should keep in mind the sales funnel attached to the ads needs to be conversion optimised. After all, Facebook can’t fix a bad funnel or offer; therefore, you’ll be wasting money if your funnel doesn’t convert. Test out different funnels on smaller audiences, then make adjustments before spending your entire marketing budget.

 

2. Youtube Commercials

YouTube Commercials can also capture your target audience. In fact, YouTube commercials are the most effective form of paid traffic advertising because it leverages the search engine history of the user with Google AI. Even better: it’s recommended over Google because the AI crafts the message to a warm audience at a fraction of the cost of Google AdWords. Inevitably, that means higher ROI for your business.

 

3. Instagram

Instagram is another ideal place to connect with customers near you, using features such as location tags and hashtags by your city or state.

Monolix Instagram Ads - Top4 Marketing

From there, you can message potential customers with large followings and offer a free product or service in exchange for an Instagram post or story. We also recommend using Instagram to engage with and support other local businesses.

Essentially, we need to ground social media back into the human experience – being authentic and making connections with other businesses on social media will help grow an authentic community. To get started, plug in your city in the ‘locations’ tab and see which small businesses pop up.

 

4. SEO 

Engaging on social media through the aforementioned three advertisement types certainly helps with SEO. However, it’s still possible to bolster your business’s internet presence even more by optimizing your website. The key is, for one, to regularly post on your Google My Business page and completely fill out the information section inside your Google My Business dashboard.

These two simple actions, in addition to implementing a google review strategy, can place your business on the first Google results page. The higher your page ranks on the Google results page, the higher the chance of local customers finding out about your business.

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Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au

List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing

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Source: forbes

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