How to Market in a Downturn
In every recession, marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying ...
Top Facebook Updates You Can’t Miss
A lot has changed in the past 30 days, and our world looks a little different than it did before. But there’s no reason to stop your ...
COVID-19 Solution: Direct-to-Consumer e-Commerce Capability for Consumer Products
The COVID-19 crisis is increasing demand for certain consumer products as consumers are preparing for extended stays at home. Many ...
‘Worried, Distracted, Stressed’: Coronavirus Crisis Takes a Personal Toll on Marketers
From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As ...
Rethinking Ramadan in Times of Uncertainty
We are collectively learning how to reassess and adjust plans in a dynamic environment. As marketers, we must embrace agility, even for ...
5 Creative Ways to Use Facebook Messenger for Business
Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your ...
Consumers‘ Pay More Attention’ to Ads Next to Coronavirus News Content
Words relating to the Covid-19 pandemic have fast risen up brands’ keyword blacklists, yet there is evidence to suggest they should ...
12 Fashion Apps to Download Now
It wouldn’t be a stretch to say you can access the entire fashion industry from the palm of your hand. From shopping trends to ...
Airbnb Launches Digital Tourist Experiences for Virtual Travel
Airbnb is shifting its Experiences platform, which sells guided tours and tourist activities like cooking and pottery classes, to the ...
Most Brands Aren’t Ready to Win in E-Commerce, Report Says
Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and ...