‘Worried, Distracted, Stressed’: Coronavirus Crisis Takes a Personal Toll on Marketers
From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As ...
Rethinking Ramadan in Times of Uncertainty
We are collectively learning how to reassess and adjust plans in a dynamic environment. As marketers, we must embrace agility, even for ...
What Shoppers are Searching For Online and The Impact of Retail ‘Hibernation’
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create ...
Consumers‘ Pay More Attention’ to Ads Next to Coronavirus News Content
Words relating to the Covid-19 pandemic have fast risen up brands’ keyword blacklists, yet there is evidence to suggest they should ...
Digital Marketing Planning Guide 2020
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, ...
If you’re in marketing, now is a time to spend, not bend
There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from ...
Most Brands Aren’t Ready to Win in E-Commerce, Report Says
Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and ...
8 of the Best Hashtag Tracking Tools to Try
Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags ...
4 Tips to Build a Strong SEO Program During COVID-19
Search is a proxy for consumer intent and behavior, and the COVID-19 crisis is having a dramatic impact on search behavior, consumer ...
Doable Examples of Online/Remote Services Offered by Local Businesses
While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue? How can you set yourself up ...
