Airbnb Launches Digital Tourist Experiences for Virtual Travel

Airbnb is shifting its Experiences platform, which sells guided tours and tourist activities like cooking and pottery classes, to the ...

Digital Marketing Planning Guide 2020

  Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, ...

If you’re in marketing, now is a time to spend, not bend

There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from ...

Most Brands Aren’t Ready to Win in E-Commerce, Report Says

Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and ...

8 of the Best Hashtag Tracking Tools to Try

Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags ...

4 Tips to Build a Strong SEO Program During COVID-19

Search is a proxy for consumer intent and behavior, and the COVID-19 crisis is having a dramatic impact on search behavior, consumer ...

Doable Examples of Online/Remote Services Offered by Local Businesses

While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up ...

Marketers surveyed say they would choose Google Ads over SEO if they had to

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget ...

Local Businesses Lean Heavily on Digital Tools During Covid-19

  It’s been just over two weeks since Governor Gavin Newsom issued a stay-at-home order for all California residents. For local ...

Creating Landing Pages That Convert

If you’re looking to gather leads for your business, you need to have a landing page strategy. Just like every other marketing tactic, ...
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