The 7-Step Facebook Ad Plan

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Not sure where to get started on your own Facebook ads? You can copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand.


If you’ve been wanting to create a Facebook advertising plan or revamp your existing Facebook ad strategy, you’ve come to the right place.


So, whether you’re just starting out, or refining your tried-and-true practices, you’ll be able to expand your Facebook ad knowledge through this step-by-step process we created with some of our best content on Facebook ads.

Step 1—Find Your Ideal Customer


First things first. You need to learn who your target audience is. Through the Customer Value Journey, you’ll be able to hone in on your ideal customer and start thinking through ways to increase revenue that doesn’t just involve traffic.

You’ll also need to learn how you start increasing revenue through optimization techniques to get even more out of the ads you’re already running.

In this episode of Perpetual Traffic, you’ll discover that you may be focusing your efforts in all the wrong places.

Step 2—Learn Best Practices


Every year Molly Pittman, co-founder of, does a review of her best Facebook ads and what she learned throughout the year. For 2018, it was all about social proof and following through on your promise.


Because Facebook wants the best experience for its users. When you’re creating ads that are actually resonating with your audience and your customer feels the need to react, Facebook is going to “reward” you with better optimization. You’ll achieve lower costs, which will eventually make it easier to scale your campaigns.

Step 3—Select Facebook Ad Targeting Options


Let’s face it, Facebook made a lot of updates over the past year. Some of the most important ones came after the good ole Cambridge Analytica scandal. As Facebook started to pull back on targeting, it got more difficult for digital marketers like us to learn how to build the right audiences.

Fortunately, our good pal Dennis Yu, Chief Technology Officer at BlitzMetrics, sat down with our Director of Product and talked us out of our panicked state. Good news: there’s still plenty of ways to win over a potential customer with the right targeting.


Step 4—Set Up Retargeting


According to Supriya Gupta, Head of Marketing at RetargetLinks, retargeting is one of the best things you can do for your advertising. But unfortunately, retargeting has gotten a bad rep. With retargeting comes a crap-ton (actual unit of measurement) of marketing jargon: custom audiences, retargeting scripts, conversion scripts.

Fortunately, she breaks it down into easy-to-understand steps. From actually building a link retargeting strategy to optimizing conversion rates, it’s all laid out for you, so you can start this easy ad technique ASAP.


Step 5—Troubleshoot and Optimize


One of the best (and worst) things about Facebook ads is that strategies are constantly changing, and you need to keep a pulse on the industry at all times. That’s why it’s important to constantly monitor and track your campaigns so you can make little tweaks or change direction completely when you need to.

Fortunately, our experts on Perpetual Traffic walk you through common mistakes people are making every day, allowing you to fix any issues on the spot and do a health check on your current strategy.


Step 6—Retarget Throughout the Funnel


The one thing you never want to do when running Facebook ads is leave money on the table. In order to avoid this tragic fate, you have to make sure that your customers are nurtured through each step of the sales funnel. So, it makes sense that one of the best ways to optimize your campaigns is by finding the step of the funnel that people are getting stuck on.

John Grimshaw, Co-founder of Digital Strategy Boot Camps, will walk you through exactly how to do this in his blog about remarketing. You’ll learn how to drive more sales and more leads in less than 10 minutes!


Step 7—Scale Your Campaigns


The last piece of the puzzle… scale. It’s time to take your test campaign to the next level (cue Rocky Balboa music).  From creating more personalized ads to figuring out the correct strategies that will effectively reach your audience, scaling is perhaps the most important step in generating more revenue.

That’s why this Perpetual Traffic episode walks you through an entire year of strategies to help you get to the next level.


Now you’re ready. With these 7 posts and strategies, you’ll have an unbeatable arsenal of Facebook ad resources to tap into. Not only that, but now you can start to leverage different techniques to grow and nurture your customers and continue providing value with your product.


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Source: The DigitalMarketer


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