Since March this year, Covid19 has shifted the business landscape as we know it to something unrecognisable; CBDs are empty and shopping centres deserted. Government shutdowns, social restrictions and travel bans have all left a mark on the economy that won’t be going away anytime soon.
However, as a business, one of the best ways to gain a competitive edge is to stay on top of trends so you can create new opportunities and stay ahead of your competitors.
Furthermore, as recent trends indicate, businesses have demonstrated their ability to adapt to uncertain circumstances. Here are the top 4 small business trends after Covid19.
1. More concerns about safety & wellbeing
Across the globe, new workplace safety rules are being created to ensure no further spread of coronavirus.
Business owners must comply with safety and health standards and regulations in order to be able to reopen their operations.
One of our clients, Golden Crust Pizza also takes this matter very seriously. On 19 March, they made a post across their social media platforms, saying that they are “committing ourselves to follow the health methods given by the government and health authorities.” Additionally, they encourage customers to wash their hands frequently, avoid close contact and opt to delivery options.
2. Online consultations as an alternative
The benefits of promoting flexibility in the workplace have been going on for years, but the COVID-19 pandemic has accelerated this trend dramatically. Now, more and more small businesses are offering online consultations whenever possible as an alternative to the usual face-to-face meetings.
Acoustica Projects deems this as a “new way of doing business.” They encourage clients to arrange virtual meetings in place of onsite meetings. Additionally, they have also installed a form on their website for the clients to fill in and elaborate on the noise problems they may experience.
3. Greater Social Media Presence
Social media has always been an important part of our daily lives. However, with more time on their hands due to lockdown restrictions, people are using social media more than ever. They scroll through their social media to check up on the state of the world and their loved ones. Furthermore, for others who don’t commute to work, they’re more likely to see and act on product posts.
Build your business’s social media presence by posting more frequently, writing personal captions and reminding your followers that your services are available to help.
Additionally, there’s also been a trend to focus on posts with positive messages – empathise with your customers, but don’t scare them off.
4. Make Your Products Available Everywhere
COVID-19 has accelerated digitization of global businesses across lots of niches. Online shopping has grown at an unprecedented rate, and there is a good reason that it is here to stay, even when the crisis is over.
And it is not just about making your products available through a web browser. Online shopping behaviour is becoming more diverse.
On that note, it’s a great idea to take advantage of mobile’s popularity by using “geo-targeting to provide targeted ads to customers who are close to your business.” Another option is to create an app for your business that enables you to share promotions and updates with customers.
If you are looking to take your business 100% online, we have just the perfect option for you! Our unique location-based marketing platform Top4 and team are available to help your business grow online. We can help you build an eCommerce website, Local-Global eMarketing, and even create a virtual showroom and webshop – a lead generation microsite, which is used by over 150,000 businesses in Australia, New Zealand, Indonesia and globally!
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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