With almost one in two global consumers now shopping online more frequently due to COVID-19, a key question we have to ask ourselves is: How will this behaviour remain in APAC, even after restrictions are eased and physical stores open?
A recent study shows that 53% of pre-existing online shoppers in APAC say they’ll opt to buy online more frequently after the pandemic, and 38% of APAC consumers who weren’t online shoppers prior to the pandemic say they intend to continue to shop online.
In our Retail Playbook, we share the latest customer insights and best practices to help retailers adapt to consumers’ desire to shop online more frequently.
“E-commerce stands out as one of the activities that increased during COVID and not only created ‘new converts’, but is also most likely to sustain these higher activity rates post COVID-19,” explains Jason Mander, chief research officer at GlobalWebIndex. “This trend is more pronounced in APAC compared to the rest of the world, and we can expect to not only see growth from pre-existing users, but significant growth coming from new converts as well.”
From driving discovery and building an authentic brand to reaching new customers and making sales, this Retail Playbook provides a roadmap to help marketers meet their next customer at every step of their retail journey.
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Source: thinkwithgoogle
