Small businesses have a lot to benefit from SEO. It is not an exaggeration to say that businesses that don’t practise it are in a far worse situation than companies who invest in search engine marketing.
SEO offers a number of advantages to small business owners and this is what we will discuss in this article.
1. SEO will help you create a better and user-friendlier website
For starters, SEO will help you create a better, faster and friendlier website for users.
Despite the name, search engine optimization is not only about search engines but the focus is on the user.
When your users are happy, search engines are happy as well. Following good on-page SEO techniques improves the user experience and this creates a number of short term and long term benefits.
2. Find new customers and assist growth
If you think about it, one of the main reasons you have a website is to increase and differentiate your customer base.
It is a fact that businesses that have a website grow twice as fast as businesses that don’t have a website.
SEO will help you gain better rankings in search engine result pages and this translates to more targeted visits and essentially to more customers.
3. Explore new markets
The web is definitely one of the fastest-growing markets in World economy but it is not the only one.
A successful SEO strategy will help you find new markets and explore new economies.
Social media platforms and mobile marketplaces can take your traffic levels to a whole new stage by boosting your performance.
4. Improve your conversion rates
An SEO optimized website is fast, easy to use and compatible with mobile and tablet devices.
This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.
It is not a surprise that the ROI from SEO is lower than PPC or any other digital marketing channel.
5. Build brand awareness through better rankings
One of the hidden advantages of ranking in the top positions of the SERPs is brand awareness.
Users are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence.
Small businesses that need to build brand awareness (either for local purposes or for expanding nationally) need to invest in SEO and gain top positions for the terms related to their business.
This is not the 90’s anymore and search engines play a very important role in building or destroying a brand.
6. Build a dedicated fan base with email marketing
A good SEO approach means more traffic and a great way to build a dedicated fan base through email marketing.
Email marketing existed before social media and it is still a very important source of traffic and revenue.
In fact, many successful bloggers claim that most of their money comes from their email lists and not from social media or other media.
While working on your SEO, make it easy for users to subscribe to your newsletter. It’s a great way to maximize the return from your investment.
7. Stay in-synch with latest developments
Search engine marketing is one of the fastest-changing industries in the World. SEO Rules and practices change all the time and if you want to maintain your SEO rankings and traffic, you need to stay in-synch with the latest developments.
There are two ways to do this:
First: Follow the changes made in the SEO industry and make the necessary changes to your website to adhere to the latest standards.
You don’t have to be an expert but you need to be informed and willing to take action.
Second: Hire our team of Web Xperts at Top4 Marketing Part of our job is to advise you on the latest developments so you won’t miss any opportunities.
8. Bypass competition
Imagine two businesses in the same niche, selling similar products at similar prices. One of them has a search engine optimized website and the other one has a non-optimized web presence.
Other things being equal, which company do you think is more successful? Which company will gain more customers from local SEO and which company is likely to grow faster?
Do not underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing then you have to do it as well.
If on the other hand, they are not doing any of this stuff, then it’s your chance to differentiate and make a step ahead.
9. Open your business 24×7
A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO.
10. SEO is good for social media marketing
A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is by-directional.
Social media popularity is good for SEO purposes and SEO brings more social media visibility.
In simple words, searches are more likely to LIKE a page when it is found in the first positions of the search engine results than a page that does not have good rankings.
Conclusion
SEO is not only important for businesses that compete online but it is a necessary investment for all companies.
Having an optimized website is the absolute minimum these days. Any money spent on SEO should not be considered a cost but an investment.
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