As the internet and social media evolve, Location-based marketing is on the rise and becoming more accessible to business owners. Effective marketing is now no longer about the right person and the right time, but also the right place. In this post, we’ll go over what location-based marketing is, how it is used, and how location-based marketing can benefit your small business.
What is Location-Based Marketing?
Location-based marketing is the practice of promoting your business to people through the context of their location. It is a local marketing strategy for small business that targets people near your business or in a particular location that is important to your business. Location-based marketing takes into account the location a person is in, but also why they are in that location in the first place, where they might go next, and in which locations are they most likely to engage with your business.
Who Uses Location-Based Marketing?
Location-based marketing might sound too high tech for your business or something only for mobile apps. While there are some more complex location-based marketing strategies, such as push notifications, you don’t need an app to market your business based on location. In fact, location-based marketing can apply to both online and offline marketing strategies.
Targeting people in a particular location is a marketing practice that has always been around. What is new is its effectiveness, specificity, and accessibility. Thanks to search engines, social media, and other applications, location-based marketing can—and should— be performed by anyone, even small business owners like you!
Location-Based Marketing with Top4
As mentioned above, location-based marketing has been around for a while but has been on the rise due to the internet and social media. We have the perfect platform for that – our unique proprietary technology: a location-based marketing platform called Top4.
Here are some of our Top4 features which you can utilise to maximise your local marketing:
1. Business category + location
What best describes your business? Business categories describe your business and connect you to customers who search for the products or services you offer.
For example, if your primary category is “Security services,” Google may show your business in someone’s local search results when they search for “Security company,” “Security service providers,” or “Security professionals.” Your category is just one of many factors that can affect your local ranking on Google. Additionally, we put a location tag next to your business category, which will increase your chances of showing up on Google for relevant searches in that location.
2. Business description
A company description provides an overview of key aspects of your business, like what you do and what makes your business unique. Anyone reading your business description should have no problem understanding the scope of your business. Additionally, you can also put it some relevant keywords in there, which will also help with your rankings.
3. Backlinks
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. In your Top4 Business Profile, we will display all relevant links, like your website and social media profile. Google catches this signal, which improves your ranking. This is also why Top4 has been used by 150,000+ businesses to increase traffic to their website.
4. Keywords
By inserting location-specific keywords into your website content, you can help your Top4 Business Profile get found by people searching for your product or service in your area.
Bonus: Service areas
Online advertising, such as with search engine marketing and Facebook ads, has reached new heights in audience filtering and targeting. Of course, this also includes the Top4 Business Profile. With our service area feature, you can specify geographic areas where you’d like your Top4 Business Profile to appear, putting it in front of the right people and maximizing your ROI.
It is important for small businesses to incorporate location into their marketing, to increase their prominence in their local area and to attract people outside of the area as well. Start taking advantage of this effective and accessible technology today to grow your business!
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today www.top4marketing.com.au
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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