How Long Does SEO Take to Get Results

Share :
Google On How Long SEO Takes

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube.

This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response.

There’s no timeframe for how long it will take to get results with SEO.

However, there are a few ways to ensure ranking in Google Search won’t take any longer than it has to.

Mueller’s answer for how long SEO takes for new pages focuses on the things site owners can do to expedite crawling and indexing of their site’s content.

This will allow their SEO efforts to take effect as quickly as possible.

Mueller on SEO for New Pages

Mueller tackles this question by breaking his answer down into two parts: indexing and speeding things up.

Google Indexing

When a new page is published it can take anywhere from several hours to several weeks for it to be indexed.

Mueller suspects the best content is picked up and indexed within about a week.

Sometimes there are technical issues on the web that make it take longer, and sometimes Google’s systems get busy with other things.

With that said, there are a few things site owners can do to help speed up crawling and indexing.

Speed Up Crawling And Indexing

To speed things up, Mueller recommends the following action items.

Prevent server overload

Make sure that your server can handle a reasonable number of requests in a timely way.

When your server slows down, search engines tend to slow down with it.

Prominent internal links

Link to your new internal pages prominently within your website.

The easier Google’s systems can recognize what pages you think are important, the easier it is to prioritize crawling and indexing.

For example, with an ecommerce site, it helps to have links to new products on the home page so Google doesn’t have to crawl through several categories to find them.

Avoid unnecessary URLs on your site

Go through your website and clean up any URLs that you no longer need.

Search engines get bogged down trying to figure out all the URLs on a site and might miss the ones you care about.

Keep website’s quality high

The easier it is for Google to recognize a site is critical for users on the web, the better it can prioritize the website for crawling and indexing.

There are a lot of aspects to consider when it comes to making new pages visible in Google Search.

There’s no absolute timeline for any of these steps, Mueller says, and the steps can change over time.

Apart from addressing technical issues, Mueller emphasizes the importance of keeping the overall quality of the website in mind.

Lastly, there’s no guarantee Google will index any particular page. Most search engines don’t index a lot of the content on the web. Even when something is indexed it’s not necessarily shown to users. And it can drop out of the index over time.


To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com.au

Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au

List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing

Get Found On Google Promote Your Website, Reach local customers today!

Our Digital Marketing Agency Services Across All Industries Include Search Engine Optimisation (SEO), Google Marketing, Website Design, Corporate Web Development,  and local location-based marketing using our own Google Marketing Platform!

Engage A Social Media Agency For Only 1/3 The Cost Of Employing A Social Media Manager…LET’S TALK!

Source: searchenginejournal.com

Comments are closed.

About the author

Michael Doyle

Michael is a digital marketing powerhouse and the brain behind Top4 Marketing and Top4. His know-how and over 23 years of experience make him a go-to resource for anyone looking to crush it in the digital space. To get the inside scoop on the latest and greatest in digital marketing, be sure to read his blog posts and follow him on LinkedIn.

Top4 - Made in Australia with Love
\