The Ultimate eCommerce SEO Checklist to Optimise Your Online Store

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Did you know that SEO has the highest return on investment (ROI) of any eCommerce marketing campaign? Despite this, most online stores make little or no effort to even consider search engines. You’ll need to put in consistent effort and generate a steady income. Ecommerce SEO helps keep your business in front of potential customers. And once you rank, you can make sales on autopilot with no recurrent costs.

Digital Marketing decade

For the past couple of years, e-commerce has been the fastest-growing industry on the internet. As a necessary survival instinct for all businesses, the pandemic has only increased the importance of having eCommerce services available for your store. If you want your business to survive in today’s age, you’ll need to establish an eCommerce store.

The opportunity to discover products and services through digital channels has always been a cutting-edge service. It’s incredible that a customer can not only browse but also order a product from their favourite brand from all over the world. The eCommerce business has empowered people to carry fine judgement when it comes to spending their time and money on a product or service.

But why is optimising an online store so important?

Businesses and eCommerce stores implement SEO strategies for one key reason: to improve the amount of traffic directed to your website and to increase the ROI.  Fierce competition is available for all businesses in all industries and the internet is no exception.

Online outlets face much more competition than we might believe. The global market isn’t for the weak-hearted, with millions of businesses available at the press of a button. This is why it’s critical to implement SEO for eCommerce stores to get your brand known in the face of fierce competition.

Ecommerce SEO to get more traffic

Consider it from the perspective of the customer. If you come across an online store that is well-designed and full of useful content, you are likely to favour it over the others. Moreover, indexing your website can propel you to the top of Google’s SERPs, putting you in the hearts of customers as your on-page traffic and CTR increase.

To support you on your eCommerce SEO journey, our web experts create things you must complete in order to get results for your online store:

1. Make sure your website is user-friendly

Although increasing your website’s traffic is important, it’s more necessary to focus on the fundamentals first. Every customer evaluates a business based on its website design. This means you need to consider your web design before you even begin building your store. Otherwise, you will lose more customers than you gain if your website isn’t clean and easy to go through. Making your website user-friendly will help you improve your search engine rankings.

2. Focus on mobile optimisation

After you’ve completed working on your website’s design, keep in mind that mobile phones will generate the majority of your traffic. If you can’t find your niche on mobile search engines, you’re going to lose more than 48% of your potential customers. If you want to reach all of your customers, mobile optimisation is crucial.

3. Get an SSL certificate

There will be no reason for any user to trust you as an online store if you can not provide the basic requirement of a secure payment method. An SSL certificate is required if you want to establish your credibility as a trustworthy eCommerce store. Without an SSL Certificate, your eCommerce store is worthless.

4. Conduct keyword research

Keyword research for enhance ecommerce seo

There’s no doubting that keyword research is critical for eCommerce SEO to succeed. Researching the keywords that work in your industry could help you better understand your market and target audience while also allowing you to incorporate what you need into your landing pages and content.

5. Conduct competitors research

It is critical for any company to conduct reasonable market research on its competitors. You won’t be able to identify strategies to execute if you don’t look at how some market is working its way to the top. Competitors research can also help you understand your competitors’ strengths and weaknesses, allowing you to choose where you should focus your efforts.

6. Develop efficient content marketing

The most critical aspect of efficient marketing, especially for SEO, is content marketing. Your customers won’t even have a single dull moment if you build innovative content. Your eCommerce store will have plenty of content you need to work on, from descriptive content for your products and services to the content of the landing pages. This step in the process also includes guest posts, eBooks, brochures and more.

7. Build an informative blog about your business

Elwood post on top4 location based platform

Customers usually go to eCommerce stores when they need a solution to a problem. If you build an informative blog that answers customer questions, you can connect the solution to your store’s product or service. And this will in turn help you get discovered before your competitors. This can put you ahead in the race to the top of Google SERPs. The main strategies for dealing with this pointer include How To’s, addressing market enquiries, etc.

8. Optimise website loading speed

A customer will not wait more than 3 seconds for your website to load. If you don’t capture their attention within this timeframe, you’ll not only lose a customer but you’ll also risk being dropped from Google’s SERPs. The time it takes for a page to load is currently one of the major causes of page abandonment. Don’t let your website go to waste by optimising its speed.

9. Conduct a thorough on-page SEO audit

An on-page SEO audit could help you find all of your website’s errors. specifically, helping you in getting rid of:

  • Duplicate content
  • Missing ALT and title tags
  • Duplicate title tags
  • Duplicate meta descriptions
  • etc.

10. Register your business on online business platforms

It’s critical to have an online listing for your business in order to get found on search engines. These can be platforms that list businesses within a particular niche, category or industry. Some examples of listing platforms with high domain authority include Yelp, Google Business Platform (previously GMB), Yellow Pages and Top4. Once your business is registered, Google will be able to recognise you and allow for an easy crawl to help you reach the top of Google’s SERPs.

Claim your restaurant's listings

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11. Create a sitemap for your business

A sitemap is a visual representation of your entire online store. By submitting your sitemap to Google, the search engine will be able to figure out what your goal of a business is. This enhances your business’s ranking on search engines by helping them to review your store and place it in relevant searches.

12. Increase the number of backlinks to your website

It’s critical to include backlinks on your website if you want to be found through various channels. You can utilise the broken-link method, backlinks from various infographics, testimonials, content promotion, guest posts and more.

13. Develop a newsletter to grow your email subscriber list

It’s critical for businesses to keep their customers engaged and informed through several channels to keep them interested in their brand. A customer email subscription list can keep them up to date on the latest products, services and deals available on your eCommerce site. Make the most of your list of subscribers through an optimised email marketing strategy.

14. Create a strong call to action

You must equip your eCommerce store with accurate CTAs in order for it to get the recognition it needs. Begin by simply adding a ‘add to cart’ button to your website. If you want to give your customers more alternatives, you can allow them to add products to their cart by simply clicking on the search bar. Furthermore, on the website’s landing page, product promotions and well-knit offers must be offered.

15. Consider influencer marketing options

Create useful, meaningful review for a seo agency

Influencers, bloggers and models are the most popular influencer marketing chains right now. But what exactly is influencer marketing? For short, influencer marketing is a part of the larger field of the social media marketing that allows brands to work with bloggers and influencers on product placements and endorsements in their posts.

Interacting with micro-influencers is recommended for eCommerce outlets. If you work with several micro-influencers, you’ll be able to save money. You can also reach a larger number of potential customers than you might expect. If you can give the influencer their space and let them work their magic naturally, the product placement will feel more natural and less like a commercial agreement.

16. Develop social media presence

Build online authority by going social

It’s critical for every online business, whether it’s an eCommerce store or a local business, to establish a social media presence in order to be discovered. Today, no matter how large or small the business outlets are, all of their networking begins with social media.

The most important platforms of social media marketing are Facebook, Instagram and Twitter. Setting up social media accounts can help your company establish brand awareness and high domain authority on the internet. When customers find your business on various platforms, it’s likely that it’ll become a well-established brand in the customer’s view.

17. Switch to HTTPS to build credibility for your eCommerce business

Let’s say a customer visits your website and notices the absence of a secure network connection right away. If you want to increase your audience’s trust in you, you must be able to provide them with a sense of security when they visit your website. Even if you think an SSL certificate is sufficient for an eCommerce site, shifting to HTTPS can help you further enhance the authority of your domain.

18. Use promotional campaigns but know when to stop

With the use of email marketing, eCommerce businesses need to promote the latest deals and offers on their products. However, equally crucial for a business is understanding when they must stop. If you send your consumers too many emails or brochures (or, in certain cases, even mobile notifications), they will start to consider your messages as unwanted notifications.

Spamming users will result in them unsubscribing. Work your eCommerce magic to figure out how many emails or notifications are appropriate.

19. Keep track of cookies and remarketing campaigns

Remarketing reportedly can boost a product’s sales by 400%. No customer ever purchases a product or service the first time they see it. A curious customer is likely to look at your competitors’ products before purchasing yours. And many don’t even buy the item after adding it to their cart.

A remarketing campaign allows you to sell your products to potential buyers while they’re visiting your competitors’ websites. It helps your product to leave a lasting impact on the customer.

20. Consider eCommerce automation

If you want to expand your business and keep it running effectively, you should consider eCommerce automation or update what you already have. This will free up a significant amount of your time, allowing you to concentrate on other aspects of the business. A good eCommerce automation strategy allows you to simplify the more complicated aspects of your business while maintaining your high customer service standards.

However, because marketing automation is such a broad subject, you must understand it thoroughly. Only then will you be able to save time and money while focusing on the aspects of the business that you prefer rather than the mundane and repetitive activities.

21. Build customer loyalty

digital marketing matters

Customer loyalty is the most important factor for an eCommerce store to consider. Although high-quality products are also considered to be an essential part of building a successful relationship between a business and a customer. But are high-quality products at fine prices enough?

While this may have been true a few years ago, businesses nowadays must give back to their customers. Giveaways, promotional offers, coupon codes and complimentary gifts to loyal customers are important to build a successful business-to-customer relationship. Build customer loyalty and you’ll be able to experience a significant increase in your business for yourself.

Final takeaways

Every company has a unique approach to implementing an eCommerce SEO strategy for its own digital marketing campaigns. And these tips are just a few of the ways how our experts implement eCommerce SEO.  Even if some aspects of it might be confusing and overwhelming, the only thing that should concern you is the user experience.

One of the most crucial aspects of a digital marketing plan is a fine user experience. You won’t have to worry about the processes if you focus on giving your customers a remarkable experience. Hire our eCommerce SEO agency to assist you in developing the strategy of your goals. Our eCommerce SEO services can drive leads to your eCommerce store, whether it’s Shopify or Woocommerce.


To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com

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