Top4 Digital Marketing Strategies for SMBs

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Many people already know how vital digital marketing is to grow businesses, no matter which industry you are in. It’s often cited as the most critical factor in marketing, especially for small- and medium-sized businesses to compete with the big brands. But digital marketing is not just about getting likes and followers. Many different digital marketing strategies hold the key to your business success. With the right strategies in place, digital marketing can lead to growth and profit for your business. 

1. SEO strategy 

For the most part, search engine optimisation is about improving a website’s search engine rankings to increase online visibility through organic traffic. In order for your SMB site to rank well in search engines, you need to optimise your content to appeal to humans and search engines alike.

Furthermore, SEO entails making sure your website is easy to crawl by search engine spiders, which will increase the chances of your site ranking higher in results pages. To do this, you’ll need to take into account how search engines are evaluating the content, what aspects of SEO offer the most impact and where you could change your current content to better align with search engine expectations.

People use search to find things both online so it’s critical for your business to rank high in search results for keywords related to what you’re selling. The good news is that having an SEO strategy doesn’t have to be complicated or time-consuming. There are many digital agencies that help you with SEO audit like Top4 Marketing. SEO audit service can help you assess and improve the performance of your site’s core components. Marketing agencies usually help your website rank higher in search engine results pages by using strategies such as:

  • Volume and keyword research
  • Creating internal links
  • Optimising content to create high-quality and relevant content

In addition, SEO can benefit your SMB to enhance brand awareness to increase the possibility of competing with the big brand. Research has shown that companies who invest in SEO see 80% more brand awareness than those who don’t invest in these services.

But did you know that more and more people include the phrase “near me” into their search queries? In fact, mobile searches for “on sale” + “near me” have grown by over 250% in recent years. To dominate the “near me” searches, you need more than SEO.

You need local SEO.

While many of the strategies used for SEO and local SEO are the same, local SEO campaigns can target a much more specific audience. This means people who live or are located within a specific distance of your local business. You need to create a Google Business Profile (formerly GMB) and pin your location in order for local customers can discover your business. Moreover, local SEO is beneficial for brick-and-mortar businesses to get offline visitors.

Local business platforms can really help with local SEO efforts. These platforms list businesses within a particular niche, category or industry. These platforms register a business’ public information like contact info, address, social networks, images and more. Top4 is one great example of this platform.

Claim your restaurant's listings

As a location-based marketing platform, Our experts create Top4 to deliver to your target market using geographic, categorical and demographic targeting. This means your business will be found in the very suburbs that your potential customers are searching. Top4 adverts are integrated with major social media and web platforms to help you reach more local customers while giving you the best user-friendly experience. That’s why Top4 has been trusted by more than 200,000 companies to grow and scale their business.

2. Content marketing strategies

Business website from SEO agency

This strategy is based on providing information to potential customers regarding your product or service as well as general information. Everyone is selling something but those who can inform their audience are more likely to sell. If your audience finds your content useful and relevant, they will attribute a certain level of expertise to you as a company. While this leads to your potential customers instilling confidence in your business, your brand also gains credibility.

Printed brochures and guidebooks were once common forms of content marketing. However, today’s approach focuses on providing quality, relevant articles and information on your business’ website that both advise and attract potential customers. They can also function as a call to action.

3. Social media marketing strategy

Social media marketing can be quite tricky. Everyone talks about social media but the fact is that integrating social media into a business can be challenging. The platform you choose will depend on your customer base because each social media site has different demographics.  Take a look at these popular sites to see which one would work best for your business:

Effective social media marketing strategies

Facebook appeals to people of all ages and interests, making it a great place to reach out to family, friends, and potential customers. Other features include live video streaming that allows you to provide instant updates to your followers in real-time.

Twitter is perfect for small businesses that want to connect with their audience quickly through various forms of media. Twitter also provides the opportunity for brands to create competitions or offer discounts easily through promoted tweets.

Instagram is best for brands who want to be seen as creative innovators by using filters and providing unique content like behind-the-scenes shots of events or everyday life at work. You also can create a business profile and set up an Instagram shop.

TikTok is best to promote your business engaging content video of your product. The most important thing is that you can reach a vast audience to buy your product with interesting content.

LinkedIn appeals mainly to the tech-savvy crowd who are professionals. 

Pinterest works well if you are interested in visual content or are looking for an outlet where you can showcase your brand’s aesthetic. You can share photos of products, designs or use pinnable images from other sources.

4. Email marketing strategies

getting your local business on the first page

Email marketing is an excellent way for SMBs to stay in touch with their customers and prospects. In essence, email marketing is the electronic advertising of products and services—through newsletters, updates, promotions, or general messaging—and is dependent on the development of a list of existing and prospective customers. 

If you want to start an email marketing strategy, you need to set up the following:

 Email list: This is where you collect contact information from people who are interested in receiving your content or updates on your business.

– Content: Your content can be anything from blog posts, pictures or videos that you create. You can use templates and templates and templates and templates for this.

– Delivery method: How do you plan on sending out your emails? Do you want to do it manually or automatically? What about the frequency of emails?

– Calls to action: What do you want people to do after they read your email? Do you want them to visit your website, shop at your store or follow you on social media? You should include these things in your email. Regardless of what platform you’re using, if this isn’t present, it will almost always result in a lower conversion rate.


digital marketing strategies

Digital marketing has become a necessity for businesses of any size. And obviously, it’s more than these four strategies. But still, many SMBs fail to take advantage of the power of social media, websites, search engine optimisation and email marketing. True, you can do much of it yourself. But unless you have time to dedicate, it’s difficult to stay on top of the changes and updates that transpire when it comes to strategy.

But there is no need to wait for a competitor to out-brand you. If you are a small or medium-sized business, now more than ever is the time to invest in the tools and strategies that will help you grow your brand. It also never hurts to ask experts for strategy advice to help get you started. Wondering how to boost your online rankings and revenue for your local business? Get a free analysis and we’ll let you know where to start!

To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at

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