The customer review game is getting increasingly competitive. It’s not enough to just have a website and expect people to come and leave you reviews. Getting more customer reviews on your site is a great way to let potential customers know that your business exists and let them know what they can expect if they choose to do business with you.
Many customers will look for the number of reviews an organisation has before deciding whether or not to do business with them. In fact, the majority (85%) of customers say that online reviews influence their purchasing decisions.
But how do you get more customer reviews? And what are the top sites where your potential customers might be leaving their thoughts about your brand? There are many places that we as consumers go to find information about businesses and brands, from Google local listings to social media sites like Facebook, Instagram, and Yelp. These are all sources of potential new customer reviews for you.
Google My Business Reviews
Average Monthly US Traffic: 158.03 million
Business Reviews Target: Any Business
Google My Business is a place where you can let customers know that you exist and that you are available to help them with their needs. You can add information about your business, including your location and hours of operation, and you can also add pictures of your business and of the services that you offer. You can also leave information for your customers about the types of payment methods that you accept and the types of customers that you serve. Google My Business is also a great place to leave reviews of other businesses in your area. You can recommend other businesses that you have had good experiences with, as well as warn people away from businesses that you have had negative experiences with. If a customer is trying to find businesses like yours, they may look at reviews left by other customers to help them decide which businesses to visit. Customers are also likely to go to Google to find reviews of your business, so you will want to make sure that you are leaving them there.
How to increase Google customer reviews
Step 1: Share requests for reviews. Customer Feedback and other reputation management solutions are readily available and can facilitate this process. Get genuine consumer reviews instantly and effortlessly.
Step 2: Add a link from your Google reviews to the company website. You may make this shortcut to the Google reviews page just like you can add social media pages to a website by using their logos.
Step 3: Build a landing page for Google reviews on the company website. As the reviews might contain keywords, this will also help with SEO. The presence of reviews on the company website should inspire other site users to post reviews.
Step 4: Design a CTA button or banner for Google reviews. The homepage of the company website, where the majority of visitors will land, should contain this. Make it as useful as possible.
Amazon Reviews
Average Monthly US Traffic: 85.44 million
Business Reviews Target: E-commerce Related Transactions
Amazon.com is the world’s largest online marketplace, and it’s also one of the most popular places that consumers visit to find reviews about products and services. If your business sells products that are sold through Amazon, you can leave reviews of those products and encourage your customers to leave reviews of their purchases as well. If your business is an Amazon Seller, then you can also leave reviews of your supplier’s products. Amazon can be a good place for you to leave reviews because many of these reviews are likely to be seen by people who are not currently your customers. Customers who are on Amazon are often people who are either in the process of making a purchase or are looking for information about a product that they plan to purchase in the near future. You can use these reviews to help you get your name out there and to let potential customers know that you exist.
How to increase Amazon customer reviews
Step 1: Configure automated emails to be sent following a transaction. These can either be used to express gratitude to customers for their purchases, obtain feedback, or promote social media platforms. Make sure a link directing clients to the review section is there in the email.
Step 2: Ask for Amazon reviews via social media. Social media followers of a business are more likely to have done trade with it in the past or perhaps to think highly of it.
Step 3: Request customer reviews on products that are similar to yours. You may see “customers who bought this item also bought,” as well as consumers who browse things, which is similar to an online purchasing experience. These can be seen on the company’s product page.
Facebook Reviews
Average Monthly US Traffic: 85.57 million
Business Reviews Target: Any Business
Facebook is another social media site that you can use to increase the number of reviews that you receive. Many businesses have begun to use Facebook to leave both positive and negative reviews of other businesses and products. These reviews are often highly visible because they are placed in a prominent position on the page. You can also leave reviews of your customer’s experiences with your business on Facebook. This is a good way to get reviews on your page because most people who like your page will see these reviews every time they visit your page. They are also likely to be shown to people who have no connection to you and who may be looking for businesses in the area that they can trust.
Customers now commonly leave reviews on social media
There is no social site that is more popular than Facebook when it comes to consumer-brand interaction. As a result, many potential buyers discover and share company reviews on Facebook. Businesses should be aware of the huge successes and online reputation management mistakes that a business can encounter while going social.
Please keep in mind, however, that customers are talking about a company and whether or not its staff is aware of it (and whether businesses have claimed their business profile or not). In consideration of this, it is important for businesses to always keep an eye on any mentions they receive on social media.
How to increase Facebook customer reviews
Step 1: Manage all reviews with replies. As long as you keep an eye on them, negative evaluations can be managed just as easily as positive ones. Set up review notifications so that none are missed and prospective consumers can see that the company is concerned with the customer’s experience. More people will be inspired to leave reviews as a result.
Step 2: Request Facebook “visits” from customers. The fact that the act of checking in instantly shares a post with a customer’s followers, will help the company’s Facebook presence grow. In that post, the company name and a link to its Facebook page will be visible. Positive social media behaviour increases the possibility of reviews.
Step 3: Include a CTA button on the company website. Make a button just for reviews from customers and put it on the home page of the company website. Try to make the process of leaving reviews as simple as possible to increase the probability that customers will do so.
Yelp Reviews
Average Monthly US Traffic: 40.47 million
Business Reviews Target: Any Business
Yelp is a review site that is very similar to Google. It’s a place where customers can leave reviews of businesses they have used and recommend other businesses that they have had good experiences with. Yelp also has advertisements that it shows to visitors on the site. If your business is listed on Yelp, you can pay to have your ads shown to people who are visiting the site. You can leave reviews of other businesses and products on Yelp, and you can also use Yelp’s advertising system to reach people who are visiting the site. The more reviews that you can get on these sites, the easier it will be for more customers to find you and to be happy with their experiences using your products or services. This will help you to grow your business and increase your revenues.
How to increase customer reviews on Yelp
Step 1: Purchase or create Yelp reviews. This strategy for generating reviews need not be as unethical as it may seem. By offering incentives for customers to post evaluations, you may purchase testimonials from real clients. In exchange for client feedback, a company may offer discounts, freebies, or other incentives. As Yelp will punish businesses that ask on their platform, this request must be made via the website or social media.
Step 2: Display customer testimonials on the company website. Utilising widgets, like Yelp badges, that can display reviews directly on a website is advised by ReviewTrackers. These needs should be updated automatically as new Yelp reviews are added.
Step 3: Ask customers to Yelp their location. This strategy broadcasts a company’s Yelp page to other users, just like Facebook. The customer who checked in is additionally rewarded with a special incentive from the company.
Review sites like Google, Amazon, and Yelp can be great sources for customer reviews. However, it’s important to remember that you have to be proactive in order to get more reviews from these sites. You can’t just wait for customers to show up and leave reviews on these sites. You have to be the one to prompt them to do so. Once you have customers, encourage them to leave reviews on these sites by sending them emails or making posts on your social media pages asking them to leave reviews.
Tripadvisor Reviews
Average monthly US traffic (Alexa): 28.27 million
Business Reviews Target: any hospitality business
There are many advantages to using TripAdvisor as a review platform. Let’s take a look at some of the biggest ones: – Visibility and discoverability: Visibility – TripAdvisor is the world’s largest travel review site, so there’s a good chance that your reviews will be seen by your target audience. Discoverability – If visitors are looking for somewhere to stay, then your accommodation will be one of the first options for them to see. – Sorting and filtering reviews: Reviews are sorted by date and popularity, meaning that newer and more popular reviews are shown at the top. You can also filter the reviews to show only the ones that have been given 5 stars, which is a great way to highlight the high-quality reviews you want. – Relevance: TripAdvisor reviews are highly relevant to your business because they are written by people who have actually used your services. Original and authentic reviews are always better than any marketing material that you could write yourself, especially for the B&B and boutique hotel industry. – User trust: Visitors trust TripAdvisor reviews more than any other source of information when it comes to booking their next travel experience. This means that they are most likely to book with businesses that have high reviews. For businesses with low reviews, it’s important to ask what they can do to increase these numbers.
How to increase customer reviews on Tripadvisor
Step 1. Ask guests to leave a review at the end of their trip. This is a no-brainer, but it might not always happen. Ensure employees are on top of this since customers are more likely to leave a review when asked to do so. If not in person then through automated emails like discussed in the Amazon section.
Step 2. Personalise your thank you message. In the post-experience email sent to customers, ensure it’s personalised and includes links back to the TripAdvisor page.
Step 3. Make it easy to write a review. Include leading questions such as ‘what was the most memorable part of your experience,’ or templates that can be lightly personalised for customers who are on the go.
Yellowpages Reviews
Average monthly US traffic (Alexa): 10.5 million
Business Reviews Target: any business
The Yellow Pages may have lost its old-school physical presence, but it has gained a new lease on digital life as a source for local business listings and a place to leave online reviews. The new book of small business advertising is the online yellow pages websites of Google, Bing, and Yahoo. It’s now possible—and essential—for small businesses to get noticed on these sites by creating and managing a company listing, with optimised keywords and images; adding photos, videos, and links to your website; and leaving online reviews for competitors. Whether you call them the yellow pages or the Local SEO directory sites, they are an essential element of any business marketing strategy that aims at reaching potential customers in your local market.
How to get more customer reviews on Yellowpages
Step 1. Follow-up with customers. However, the business is able to whether that’s email, social media, or text message, reach out and ask for those reviews.
Step 2. Promote where customers can leave reviews through the business on social media. Inform potential or current customers of which review websites the business uses, and make sure to include a link to the website homepage. This should be where all of the CTA buttons exist to direct people to each review site.
Foursquare Reviews
Average monthly US traffic (Alexa): 3.67 million
Business Reviews Target: any business, mostly restaurants
If any of the above sounds familiar, you’ve probably struggled with getting customers to leave reviews for your business. Many small businesses struggle with getting customers to leave reviews on sites like Google and Yelp. Even so, these sites are a great way to get new customers and increase the visibility of your brand. Use these reasons to help you convince your inner sceptic that using Foursquare is worth it!
- Getting more reviews is essential for your online visibility and is a challenge for many small business owners. While you can certainly ask for reviews from your customers and many people will leave them, it’s important that you get more reviews from the right people. Foursquare is a free and easy way to get more reviews. You don’t have to ask for them and it’s easy to set up and track your ad campaigns.
- If you want to know where your customers are coming from, you can track this information with Foursquare. You can track how many people are clicking on your ad, what ad they click on, where they are coming from (like Google, Facebook, or other sites), and other information that helps you see what’s working and what’s not.
- If you’ve ever had to set up an ad campaign through Google or Facebook, you know it can be a tedious process and you often end up spending hours setting up your campaign. Foursquare makes the process much simpler and you can set up and track your ad campaigns in a matter of minutes. It’s fast and easy to set up your ad through their dashboard and you can track your ad campaign to see which ads are working best for your business.
- If you already have a Google My Business page, Foursquare is free. This is one of the reasons you should use Foursquare. If you don’t have a Google My Business page, it’s easy to create one and Foursquare can help you with this too. Google My Business is one of the most important advertising sources for small businesses, and Foursquare is the best way for you to reach this audience.
How to get more customer reviews on Foursquare
Step 1. Use Foursquare’s sister app Swarm. Swarm focuses on check-ins like Facebook, and sharing with friends in that network.
Step 2. Sign up for an account. The business may already exist on Foursquare because anyone can create a listing. This means there may be reviews and ratings that the business hasn’t even seen.
Top4 Reviews
Average monthly traffic: 2.08 million
Business Reviews Target: any business
With Top4, you get to manage online reviews from a single dashboard. Top4 curates recommendations and verified reviews you receive from customers’ testimonials, emails, Google, any social media, and other review websites. Take control of your online reputation with Top4’s review management feature, which integrates with Google My Business.
Top4 can help manage customer reviews in a number of ways. First, our experts can help to identify which reviews are positive and which are negative. This can be helpful in identifying areas where customer satisfaction may be low. Additionally, our platform can help to track customer sentiment over time. This can be useful in gauging customer satisfaction levels over the course of a product’s lifecycle. Finally, our team can help to generate reports on customer reviews. These reports can be used to help make decisions about product changes or marketing campaigns.
Many reasons why you should choose Top4 to help manage customer reviews. First and foremost, Top4 is a highly experienced and reputable company that has been helping businesses manage their customer reviews for many years. We have a team of experts who are familiar with all the major review sites and know how to get the most positive reviews for your business. In addition, Top4 offers a number of valuable services that can help you improve your online reputation and attract more positive reviews. For example, we can help you monitor your online reviews and track your progress over time. We can also provide you with customised reports that show you which areas of your business need improvement. Get in touch with us today to save time in managing your customer reviews.
How to get more customer reviews on Top4
Step 1. Ask guests to leave a review at the end of their experience. This is a no-brainer, but it might not always happen. Ensure employees are on top of this since customers are more likely to leave a review when asked to do so. If not in person then through automated emails.
Step 2. Personalise your thank you message. In the post-experience email sent to customers, ensure it’s personalised and includes links back to the Top4 page.
Step 3. Post useful, relevant articles and media to your Top4 page. Usually, other small publications, often with hyperlinks, on relevant subjects to your business will over time attract new customers leaving reviews on your Top4 business page ultimately raising your popularity, brand, and standing within your market.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.global
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