In an ever-evolving effort to enhance user experience, Google is rolling out the anticipated Google September 2023 update to its content system. It is the next in line after the December 2022 update, continuing Google’s commitment to pushing forward high-quality and user-centric content.
Let’s find out more about Google September 2023 update in this article.
A Throwback of Google’s Last Update
Tracing back, Google last updated its content system in December 2022. The buzz about the forthcoming update began in May when Google hinted at a significant change in how they evaluate content, emphasising depth, expertise, and user perspective.
In December 2022, Google updated its search algorithm to favour user-friendly content over content tailored solely for SEO. Google’s goal was to diminish low-quality content and improve the authenticity and usefulness of search results. Websites prioritising search engine rankings at the expense of user experience were downgraded as part of this update.
RankRanger’s analysis provided a detailed insight into the fluctuations caused by the Google helpful content update on December, breaking it down according to specific niches or industries.
So, What’s New on Google September 2023 Update?
Here’s a breakdown of the changes from the Google September 2023 update:
1. New Guidance on Third-Party Content Management
Google updated its help document advising website owners on the implications of hosting third-party content. Such content can impact site-wide signals like content helpfulness. If this third-party content doesn’t align with the main site’s purpose or isn’t closely overseen, it’s advised to block it from Google’s index. This stance isn’t new; in 2019, Google highlighted that while hosting third-party content isn’t against their guidelines, it’s preferable to offer value-added content that genuinely represents the site’s brand.
2. Insights into Content Modifications
Google has broadened its advisory on how and when one might consider removing content or even altering dates. This goes hand in hand with their detailed guide on crafting content that is both reliable and people-centric. Such insights ensure creators are aligned with Google’s vision of producing and promoting genuine, high-quality content.
3. Recognition of AI-Created Content
Source: Search Engine Land
A notable shift in new Google updates implies an acceptance, or perhaps a subtle nod, towards the rise of AI-generated content. By transitioning from “written by people” to “helpful content created for people in search results”, Google suggests that the origin of content—whether human or AI—matters less than its quality and utility.
4. Anticipation of a Ranking Refinement
Earlier this year, Google shared plans to overhaul its ranking system. Their goal? To place high-quality content that offers unique expertise and experience. However, it’s essential to note that this anticipated change hasn’t materialised in the Google September 2023 Update. But, creators and SEO experts should be prepared for when it does.
As these changes take effect over the next couple of weeks, the digital world is poised to adapt and evolve, ensuring the end-user gets the most relevant and high-quality content in their search results.
Final Takeaways
The main point of the Google September 2023 Update is to filter “SEO content” that prioritises search engine ranking over genuine user assistance. Google’s main goal is to promote content that truly helps users and push aside content created solely for search engine optimisation.
If you experience significant shifts in your content ranking, it’s likely due to this update. Following Google’s guidelines, make the needed adjustments and anticipate potential recovery. As always, the hope is for genuine, user-focused content creators to witness a positive trajectory in their search rankings.
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