Keyword Insights For Google Smart Shopping Are Back

Keywords are inseparable from Google. As an advertiser, we also know that those searches of many millions of users represent enormous ...

10 Ways to Optimize Your Local SEO Right Now

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses ...

What’s The Impact of Your Website Design on SEO (What You Can Do About It)

In today’s SEO world, website design practices also play a key role. User experience has become a crucial search engine ranking factor. ...

Google Reviews 101 eBook

Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create ...

Turning reviews into opportunities for reputation and SEO impact

When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose a restaurant at random. Most ...
How to be on the first page - Top4 Marketing

How to Get Your Website on the First Page of Google Local Search

For those in the business of trying to drive organic traffic, Google is all-powerful. It crawls the web, determining which pages are ...
Local digital marketing – is your brand on the map - Top4 Marketing

Local digital marketing – is your brand on the map?

With an estimated +45% of searches on Google having local intent, local search and local digital marketing more broadly should be a ...
Google Page Experience Algorithm Update - Top4 Marketing

What you need to know about the Google Page Experience update set to launch in May 2021

Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top. ...
Google Ads Mistakes to Avoid - Top4 Marketing

The Top 4 Google Ads Mistakes to Avoid and How to do Better

Have you committed any of these Google Ads mistakes? Let us help you make it better. Contrary to popular belief, SEO and PPC ...

Google’s embrace of search ads crushes online travel agents

  Google’s moves to cram the top of its search results with more and more advertising are hammering the online travel industry, ...
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