Search Engine Optimisation Statistics to Boost Your Ranking

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Over the next couple of days, we’ll be blogging about some of the most recent SEO statistics to help you understand and apply SEO successfully in 2022. In this post, we will show you the statistic of search engine which is useful for you if you want to help your business rank higher in the SERPs.

Local Search Ranking

Everyone in this day and age turns to search engines like Google when they have some queries to make, whether it’s food, clothing items or places to go for their next vacation. Within a few seconds, Google will display some results for them to choose from. Naturally, people would click on the first one they see, which is the one placed on top of the search engine results page (SERPs). 

What this means for you as an online business owner, you need to get your website on top of that SERPs whenever potential customers search for products or services like yours. The higher position your website sits on the SERPs for search terms customers use, the more likely you gain more online revenue.

1. Almost 75% of users search the web using Google

According to Net Marketshare, Google reigns as the most popular search engine in the world with 74.87% of desktop and laptop searches for the last two years. The second popular search engine goes to Bing, with its 10.35% of market share. Chinese most popular search engine Baidu occupies in third place, with 9.59% of the market share.

This means Google dominates the global search market and therefore dictates the rules of engagement. So you need to optimise your website and get it ready for its regular update.

2. Google dominates 96% of mobile search traffic

Smartphone users are even more likely to use Google for their searches, according to mobile SEO stats from Hubspot. Data shows a staggering 96% of all mobile searches are conducted using Google search, with Bing being a distant runner-up.

Local businesses to win big as consumers realise the benefits of shopping locally

3. Mobile browsers dominate online searches

According to a Statista survey in 2018, the mobile browser was the most common first choice for online searches by 44% of US adults surveyed. Furthermore, 18% of them reported using the search window on their home screen, while 16% preferred to use voice search or search engine apps.

These numbers represent just how much of the market they represent. And if you’re looking to improve your SEO, you should now get how important mobile users are for your website.

4. 70-80% of people tend to avoid opening sponsored search results

Ranking your website organically in Google is a lot more advantageous than doing it through Google Ads. This is because Google page statistics show that 70 to 80% of sponsored search results are completely ignored by users. In fact, they even cause distrust towards the brand advertised.

How Kiehl's grow its online sales by broadening its keyword strategy


5. There was a 40% drop in internet traffic when Google went down

A prominent impact was seen after Google went down in 2013, according to CNET. During the five minutes malfunction, a 40% drop in global internet traffic was significantly noticed. This goes to show just how dependent people are on this search engine.

6. 93% of all website visits start with a search engine

SEO statistics from Search Engine Journal also show that 93% of all users go to a website through a search engine. Getting your page on the top rank of the list using particular keywords turns out to be more effective than any form of advertising.

7. Only 21% of people click on more than one search result

According to Moz, about 21% of users will click on more than one of the websites in search results, either because they haven’t found what they were looking for or they do it to compare various resources.

It shows that having your website on the very top SERPs isn’t that necessary, sometimes those ranked lower on the list can also get plenty of visits. Remember that some users also find the aesthetic appearance relevant and some of them will probably click through more results in order to find the one which is visually appealing for them.

Product Images in Local Search

8. Search engine gives 300% more traffic to content sites than social media

Although some people consider social media as the most effective thing to promote their products online, search engines overcome them in one category. SEO statistics indicate that searches bring up to 300% more traffic to content sites than social media. Again, it shows how important it is to optimise your content for searches.

digital marketing to grow your busines

9. 60% of people only click on the top three search engine result

Most people will pass the ads and click on the top three results on the first page. Only 40% of users check on lower results, per Search Engine Journal. Sure, getting your page in the top three results is not the most important thing in the world. But it sure does bring more traffic to your website.

10. 50% of users type more than four words in their search

SEO stats sometimes demonstrate how inefficient we are when it comes to googling. Half of all searches are typed with more than four words, according to HubSpot. Most people will also write complete terms in their search, such as “what’s the weather like in LA”, instead of the simple “weather LA”. If you want to deal with SEO, it is better to consider this, even if it can be bothersome at times.

11. More than 200 million people are search engine users

Have you ever asked how many people are using search engines? In the US alone, the answer to that question would be 234 million per Statista. The number indicates that 70% of their population is using search engines, and it is believed to rise over years.

12. Top 10 results of any keywords on the first page contain more than 2,000 words

Pages listed in the top 10 search results for any given keyword have an average word count of more than 2,000 words. The recent Google algorithm seems to put longer pages on priority than the ones with shorter text. What’s more, content with over 1,000 words is more likely to receive more shares and links than shorter content.

This means you need to create content for your website that is comprehensive enough that your audience would want to read. The long-form content usually provides actionable, prescriptive directions and insights into a crucial topic.

13. Google changes its algorithm 500 times every year

If there’s one thing we learn from Google SEO Insights, it’s that it’s basically impossible to understand the art and science of SEO. This is because Google algorithms change more than 500 times per year. Most of the time, the changes don’t result in significant changes to the rankings. But there are also times when the update is major, one that will change the way Google ranks sites in its search results.

With Google constantly changing its algorithm, what was working in SEO just 6-9 months ago could now be hurting your rankings, traffic and lead flow. You need to be aware of the changes that are happening to ensure that something you did to rank your website last year isn’t actually hurting you now. This means making sure your technical SEO is not out of date.

14. Almost 20% of Google searches are first-time searches

More than a fifth of all Google searches are conducted for the first time. Google is able to find what we’re looking for through millions of search precedents established in the algorithm.

What are Google Ranking Factors

How we can help

From the statistics, it can be assumed that general search engine trends are rising every year. And it’s clear as day Google is becoming dominant among other search engines. Taking your website into the top Google search results could bring more traffic to you. At some point, it could also increase the chance of people converting to your website. 

There are plenty of aspects to SEO and some quick fixes that you can do to improve your own site’s SEO. This can vary from using appropriate keywords in regard to your business, optimising your website so it can be easily accessed by smartphone users and creating useful, relevant content that is unique from your competitors. SEO can be difficult to implement, especially if you’re not too technical. So as a business owner, juggling so many hats on your own, it’s better to find a search engine optimisation service provider or company that can help implement it for your business. 

If you are looking for an experienced SEO agency in Sydney, you can count on Top4 Marketing. We provide a range of services that you can choose from based on what you need. Get a FREE snapshot of how your website is performing online with an instant SEO audit or get in touch with our web experts to discuss how you can start optimising your site for organic search

To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at

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