If you’re in marketing, now is a time to spend, not bend
There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from ...
Most Brands Aren’t Ready to Win in E-Commerce, Report Says
Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and ...
4 Tips to Build a Strong SEO Program During COVID-19
Search is a proxy for consumer intent and behavior, and the COVID-19 crisis is having a dramatic impact on search behavior, consumer ...
Doable Examples of Online/Remote Services Offered by Local Businesses
While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue? How can you set yourself up ...
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget ...
Local Businesses Lean Heavily on Digital Tools During Covid-19
It’s been just over two weeks since Governor Gavin Newsom issued a stay-at-home order for all California residents. For local ...
How Coronavirus Is Impacting E-Commerce
On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact e-commerce as a whole. ...
Stats roundup: Coronavirus impact on marketing, E-commerce & advertising
The Coronavirus impact changes every part of our lives, from the places we can go to the way we spend our time, to the priorities we ...
Creating Landing Pages That Convert
If you’re looking to gather leads for your business, you need to have a landing page strategy. Just like every other marketing tactic, ...
How to Host a Successful Virtual Event: Tips and Best Practices
Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first live stream brought us ...
