If you’re in marketing, now is a time to spend, not bend

There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from ...

Most Brands Aren’t Ready to Win in E-Commerce, Report Says

Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and ...

Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags ...

Search is a proxy for consumer intent and behavior, and the COVID-19 crisis is having a dramatic impact on search behavior, consumer ...

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget ...

2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm ...

An “Areas Served” or “Service Areas” or “Cities” or “Locations” page doesn’t get much consideration in the local SEO world, and that’s ...

It’s imperative for businesses to be on social media today, after all, that’s where all of your potential customers are. In fact, ...

In many businesses, rebranding becomes necessary at certain stages of development. Without a constant look at the brand and how it is ...

With the fire season in Australia resulting in loss of lives, property damage and unprecedented loss of wildlife, scammers are ...