6 Free Google Tools for Your SEO Campaign

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Google doesn’t divulge its SEO algorithms but it has left digital marketers some tools to use for their SEO campaign. Here are the free tools that you should consider using so your site will be seen on the first page of Google search results.


1. Google Adwords
You can often use AdWords to do keyword research to see what words are getting the most traffic and seek out other keyword ideas for blog posts. More common use of it is for managing ads and campaigns. It’s an advertising system which allows users to bid on keywords to have ads appear in relevant search results.

Google Adwords


2. Google Alerts
The tool is easy to use and a quick way to make sure you don’t miss mentions of your business (or competitor’s business). You can have information about any keyword emailed to you. Just type in your name, business name or any keyword you want to monitor and set the frequency of your alerts.

Google Alerts


3. Google Analytics
It tracks website traffic, acquisition, behaviour, entry URL, etc. And now, you can even track PageRank as well as a beta feature. You can set up customised dashboards so you can see your overall performance in a snap, and managers can check into major products without asking for reports.

Google Analytics



4. Google PageSpeed Insights
Similar to GT Metrix, Google PageSpeed Insights provides a quick dive into the user experience, speed and performance of a website on desktop and mobile. Because it’s run by Google, the “should fix” and “consider fixing” pieces are vital for any business to be found online.

PageSpeed Insights


5. Google Search Console (formerly Webmaster tools)
Google not only sets the benchmark for itself but for the search world in general, so it’s vital for anyone managing a particular site to pay attention to their prescription. Here, you can check the sitemap, crawl rate, links and get notifications when Google makes updates.

Search Console


6. Google Trends
Through this tool, you can come up with ideas on what kind of content to create, or to see if the buzzwords you’re reading in industry blogs are gaining greater traction in the entirety of the search world. By typing a term into the search bar, you can see the traffic on that topic, related searches and how it’s doing in your region.

Google Trends


There are a lot more SEO tools available online. Maximise these tools and consider seeking help from the digital marketing pros in Australia via Top4.

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