2016 SEO Stats You Need To Know

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  1. According to an Ascend2 report, 48% of respondents identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website updates. (Marketing Profs)
  2. Google is responsible for 89.3% of all internet searches. (Statista)
  3. More than half of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. (Payfirma)
  4. Six of the ten busiest websites are based in the U.S. — but 86% of their visitors come from outside America. (Tech Crunch)
  5. Businesses that blog regularly have 97% more inbound links than companies who don’t blog. Inbound links can highly impact the success of SEO strategies. (Stratabeat)
  6. Search results account for 300% more traffic sent to websites than social media does. (Search Engine Land)
  7. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (Quick Sprout)
  8. Google gets over 100 billion searches a month worldwide. More than half of those searches are coming from mobile devices. That doesn’t include devices with screens bigger than 6 inches such as tablets. (Mashable)
  9. Sixty percent of all organic clicks go to the top 3 organic search results. (Hubspot)
  10. Fifty-seven percent of B2B marketers say SEO has the biggest impact on lead generation. (NewsCred)
  11. As of May 2015, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (AdWords)
  12. Google had 94% of the worldwide mobile (smartphone and tablet) search market share in December 2015. (Net Market Share)
  13. Among the group of SMBs (small and medium-size businesses) that had or planned to create a website, just 33% had a mobile-optimised site in September 2015. (eMarketer)
  14. Changing search algorithms (40%) and budget constraints (38%) are considered the most challenging obstacles to SEO success. (Marketing Charts)
  15. More than 7 in 10 respondents feel their SEO effectiveness is improving either significantly (15%) or modestly (56%). (Marketing Charts)
  16. Fifty percent of search queries are 4 words or longer. (WordStream)
  17. Eighty-one percent believe either outsourcing to a specialist (17%) or combining in-house resources and outsourcing (64%) represent the most effective resources for executing SEO tactics. (Marketing Charts)
  18. You lose 97% of leads on leaky landing pages. (WordStream)
  19. On average, B2B influencers do 12 searches prior to visiting a specific brand’s site. (Think With Google)
  20. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. (Iron Paper)
  21. Those involved in the B2B buying process are already 57% of the way down the path to a decision before they’ll actually perform an action on your site. (Think With Google)
  22. Eighty-one percent of B2B purchase cycles start with web search and ninety-one percent of buyers say when they are ready to buy “they’ll find you”. (Freely)
  23. Search is the starting point for 60% of travelers. (Search Engine Watch)
  24. Ninety percent of B2B researchers who are online use search specifically to research business purchases. (Think With Google)
  25. A fifth of small-to-midsized businesses purchased a type of Google advertising product in 2015, with 83% of those using AdWords. Here’s how the spending with Google actually broke out (MediaPost):
  • 48% spent their budget on Google Display Ads;
  • 27% on Google+ pages;
  • 22% spent part of their budget on remarketing;
  • 20% used YouTube ads;
  • 20% on Google Display Network;
  • 13% on click to call;
  • 12% on contextual targeting; and
  • 8% on mobile and site links

Source: Medium

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