Your guide to building better connections
More connected and technologically-empowered than their parents, millennials are set to become the most powerful consumer cohort in the country. In Australia alone, the value of millennials to financial institutions is expected to increase by almost 80% by 2025—while the value of Gen X and Baby Boomers will decline. So what should financial services marketers consider when looking to attract and build engagement with the millennial customer? The Facebook IQ team, in partnership with Accenture, commissioned research to better understand the behaviour of the millennial retail banking customer in Australia. Then, we took these learnings and mapped them to tailored Facebook advertising solutions—to help financial services marketers build more meaningful connections with millennials.
1. Understanding the scale and value of the Facebook opportunity
2. Capturing attention and engagement with mobile-first video
3. Taking a strategic, signals-based approach to personalised marketing
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4 Marketing
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
Get Found On Google Promote Your Website, Reach local customers today!
Our Digital Marketing Agency Services Across All Industries Include Search Engine Optimisation (SEO), Google Marketing, Website Design, Corporate Web Development, and local location-based marketing using our own Google Marketing Platform!
Engage A Social Media Agency For Only 1/3 The Cost Of Employing A Social Media Manager…LET’S TALK!
Source: Retail Banking Consumer Journey Study by Accenture
