Connecting with Millennials: Retail Banking Marketing Guide

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Your guide to building better connections

More connected and technologically-empowered than their parents, millennials are set to become the most powerful consumer cohort in the country. In Australia alone, the value of millennials to financial institutions is expected to increase by almost 80% by 2025—while the value of Gen X and Baby Boomers will decline. So what should financial services marketers consider when looking to attract and build engagement with the millennial customer? The Facebook IQ team, in partnership with Accenture, commissioned research to better understand the behaviour of the millennial retail banking customer in Australia. Then, we took these learnings and mapped them to tailored Facebook advertising solutions—to help financial services marketers build more meaningful connections with millennials.

1. Understanding the scale and value of the Facebook opportunity


2. Capturing attention and engagement with mobile-first video


3. Taking a strategic, signals-based approach to personalised marketing


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Source: Retail Banking Consumer Journey Study by Accenture

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