As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites.
Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are our Top 4 SEO tips to improve your website!
1. Optimise for Voice Search and Long-tail Keywords
People use voice search just like how they speak, “Google, can you find the nearest taco place near me?”
Voice search queries are constantly growing – with 33 million voice search queries in 2017 alone. Additionally, data from March 2019 shows that 20% of mobile queries are voice searches, which is also expected to grow.
As voice search becomes increasingly popular, more people will type search queries the same way they speak.
Pay attention to the way people use voice search. Put yourself in their shoes and consider how people commonly do it. Like our example above, you’ll notice that most of these search queries are long-tail and very specific. This is because users want an accurate answer to the exact question they asked.
Users who search long-tail keywords are in the consideration stage and are more likely to convert than someone in the awareness stage.
Therefore, in order to improve your website, optimise for voice search and focus on long-tail keywords.
2. Optimise for Featured Snippets
A featured snippet is a summary of an answer to a search query. Google displays it at the top of the SERP result, above paid and organic ads.
They’ve been around for a few years and have led to significant changes in Google’s search engine result page. Almost half of all searches result in no clicks because users get the answers they need directly from SERPs. In fact, an Ahref study of 2 million featured snippets revealed that featured snippet gets more traffic than the first organic search result.
Therefore, you should also aim for question-based search queries and keywords. Use questions from the “people also ask” section as it offers insight on related questions for a more in-depth answer.
3. Improve users’ digital experiences
44% of companies have moved to a digital-first approach to improve customer experience. Whereas, 56% of CEOs said the improvements led to revenue growth.
Page load speed is an important ranking factor. Great content means nothing if your web page doesn’t load quickly or you have a complex user interface.
Successful businesses understand that building a long-term relationship with customers hinges on customer experience, and customer experience invariably affect search ranking because only users who have a good user experience will spend time on your website.
Focus your user experience on helping customers find the information they need. Make it easy for visitors to proceed to the next step.
To provide the best user experience, you’ll need to wear the visitor’s shoes to identify roadblocks that cause poor experiences. Do not use complex words they do not understand. Lack of clarity in your messaging also increases the bounce rate and negatively impacts your site’s SEO.
4. Optimise for Local Search
The Coronavirus pandemic has created all sorts of movements to support local businesses. However, local search has always been important; if anything, the recent developments have only solidified the fact.
Here are a few stats that prove how important local search continues to be for businesses:
- 50 per cent of people who did a local search on their phone went to a physical store within one day.
- 34 per cent who did their search on a computer or tablet did the same.
- 18 per cent of local mobile searches lead to a sale within one day.
- 60 per cent of American adults conduct searches for local services or product information on tablets and smartphones.
- 50 per cent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.
- 78 per cent of local-based searches on a mobile device end in purchases being made offline.
- 71 per cent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.
- 1 in 3 searches on a smartphone was conducted just before arriving at a store.
This is where Top4 comes in. As a Location-Based Google Marketing Platform, Top4 is optimised and best utilised for local searches. Our unique platform is where local people find local businesses – and we help local businesses find more customers.
Conclusion
Just when you think you fully understand SEO, algorithm updates happen. Today’s SEO is a holistic process that requires both offline and online marketing strategies to succeed. Invest in SEO as a long-term strategy for lead generation and stay on top of the latest SEO trends to avoid getting left behind.
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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Source: sej
