Here at Top4, we are big supporters of local businesses. Naturally, we’ll make sure that we can help others do the same.
The coronavirus outbreak has placed Australia’s vital small business sector under immense strain, but it’s still possible to support local businesses even through isolation. Now, as cities and economies start to reopen, people are increasingly looking for ways to support their favourite small businesses. Here at Top4, we recently announced new features to help business owners get support, adjust operations and reach customers in new ways.
Here’s how you can support local businesses in your area with Top4:
1. Make sure all important information is updated
We understand that business owners may not have the time or resources to keep the information on their business profile updated. However, the importance of having all the relevant information updated at all times can never be overstated. If you need any assistance, get in touch with our team of Web Xperts and let us help to make sure your customers get the latest information!
Here are some of the information that could be updated on your Top4 business profile:
- Business Name: It goes without saying that your business name should always be correct and consistent. You wouldn’t want to mislead a customer coming across your business profile.
- Business logo and banner: An empty business profile is the same as having a storefront without any sign to indicate your business. Make sure that your business logo and banner are always updated and consistent, as this also improves your search visibility on Google.
- Business address: Once again, you wouldn’t want to mislead a customer who wants to do business with you – so keeping your business address correct and updated is vital.
- Business description: When potential customers first came across your business profile, they may not know you yet. Therefore, having a clear and concise description helps a lot in that regard.
2. Spread the word with ratings and reviews
Share your experience. Giving that delicious pizza place a 5-star rating and writing about their well-executed takeout window in your Top4 review can help businesses you love to attract more customers. Moreover, you can also help fellow customers and convince them to pay your favourite local businesses a visit with your review!
Here’s why customer reviews are important and beneficial for businesses:
- It’s a form of free advertising
- Improves search engine results
- Customers trust peer recommendations more than conventional advertising
- Provides constructive criticism and suggestions to the business
3. Take benefit of special offers
Businesses on Top4 are able to add special offers and promotions to their business profile through our Promotion feature.
Therefore, as a customer, if you have the means, purchase a gift card or make a donation to help businesses in your community. Doing so will not only benefit you but also gives business owners the funds to support employees while reassuring them that they’ll have your business in the future.
4. Support your favourite local businesses on the go with Top4 mobile app
Everybody knows the importance of going directly to where your customers are; although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down.
Currently, 77% of the world’s population is online. With the rapid adoption of smartphones and tablets, businesses are faced with more and more opportunities every day that will radically change how their service or product is delivered and accessed. Of course, we have also realized the importance of mobile apps here at Top4.
This is why we’ve been developing and recently launched our very own mobile app. It works just as well and easy, if not more, as our existing Top4 platform on pc – enabling you to support your favourite local businesses on the go!
Download the Top4 mobile app here.
Let’s support local businesses!
We’re constantly improving and adding new features to make sure that everyone can support their favourite local businesses with ease! Local businesses in Indonesia, New Zealand and most recently, the United Kingdom, can also join Top4 alongside more than 150,000 Australian local businesses.
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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