How to Use Google My Business Posts and Facebook Events for Local Marketing

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Are you looking to expand your local market reach?.

Google My Business Event Posts and Facebook Events are two excellent ways to gain more exposure.

This article will teach you how to use Google My Business Posts and Facebook Events to increase exposure for your local business or clients.

1 . How to Make the Most of Google My Business Posts for Your Local Business

Local businesses can post directly to Google My Business, and their listings will appear in Google Search and Maps.

This allows you to reach customers who are looking for your brand or similar products or services. You can promote your profile by using text, photos, or videos in the Updates or Overview sections of your profile.

There are currently six types of posts that you can make on Google My Business:

  1. COVID-19.
  2. Offers.
  3. Products.
  4. What’s New.
  5. Events.
  6. Hours Update.

Many people have used “COVID-19” posts to keep customers informed of constant changes, such as modified hours, items with purchase limits, and CDC rules or guidelines to follow as a customer.

Of course, there are plenty of other enjoyable ways to use Business posts.

Aside from health and safety updates, creating a great Google My Business post requires a high-quality image, concise copy, and a clear CTA (Call To Action).

Display Your Promotions

One of the best ways to use Google My Business is for promotions and contests. You can do this through an “Offer” post. Make sure to include a great piece of media, a clear promotion or offer, and a strong call to action.

The goal of these posts is to persuade someone who has never visited your location to stop by, visit your landing page, or engage or convert in some other way.

Share Your Company Announcements and Blog Posts

You can share announcements about your local business using “What’s New” posts. This is also a good place to put blog posts to help with your content marketing strategy.

Are you closing for renovations? Or does one of your team’s executives have a hot tip for customers? Are you looking for someone with a specific skill set? Are you ready to highlight award-winning employees?.

Any type of press release or short blog post will show here. You can include an external link that directs users to your website for more information.

Highlight Your Upcoming Events

Local businesses are well-known for hosting in-person events, community fundraisers, and, more recently, virtual get-togethers. When organizing an event, you want to spread the word as widely as possible to maximize attendance. Business posts provide an easy way to draw attention to your event.

Consider sharing an event for a sale you’re holding during a specific time period. Mark the event time and location for the sale so that everyone knows when and where it will take place.

When you share an event on your Google My Business profile, it may appear in a Google SERP (Search Engine Results Page) feature where people looking for things to do in that area can see all upcoming events. A Search Engine Results Page, or SERP, is the page that appears after you enter a search query or specific keywords into Google, Yahoo, or any other search engine. The SERP features that appear following a search are determined by the type of search query entered.

2. How to Make the Most of Facebook Events for Local Social Media Marketing

Aside from Google My Business events, Facebook Events can also help you improve your local marketing.

The platform has an entire section dedicated to Events Near Me, where users can see what’s going on in their area based on various categories such as music, causes, fitness, and so much more. With the rise of virtual events, Facebook now allows you to mark your event as online as well.

You can promote your event on Facebook in a variety of ways, including posting photos or videos to the event page, inviting people, and controlling who sees or can join the event. Facebook has increased its flexibility and options significantly.

Use Facebook to Share Local Promotions for Local Marketing

Use Facebook events to promote a sale that is only available for a limited time. You can also use it for traditional events (online or in-person), but you’re not required to stop there. Using events creatively allows you to spread the word about special offers, free community classes, local campaigns, and more.

Make Advertisements for Your Events

You can actually publicize your event. Event advertisements help spread the word about your event, whatever it may be. The goal of advertising your events is to increase RSVPs, ticket sales, and overall event awareness. It is generally well worth it and will allow you to significantly increase attendance.

You can do this directly from your Facebook Ads Manager account, and the event will be promoted on your Facebook page. To get the most out of your event ad, follow Facebook’s best practices. While the events themselves are free, the advertisements are not, so you’ll want to get it right.

Collaboration with Other Local Businesses for a Greater Reach

Do you want to collaborate with another local brand? To capture the attention of both audiences, organize a co-hosted event.

Collaborations are extremely beneficial to both parties involved, particularly when it comes to small businesses.

At the very least, you’re both aiming for the same geographical demographic. Select a partner whose products or services complement yours.

Organize a Fundraiser

Many businesses use Facebook events to promote fundraisers. The fundraiser could benefit a charitable cause or help you promote your own Fundraising link to help your business get through a difficult period of time.

Just make sure to give people something in exchange. In-person events are great for attracting attendees, but there are creative ways to incentivize people without requiring them to meet your team in person.

Shifting your perception of popular digital assets can make a world of difference in your local marketing approach. With so much competition for ad revenue between platforms, social media innovation is fast and furious. This means that Google, Facebook, and other companies are optimizing secondary features with users and businesses in mind. Your local business is a part of that, so use these simple strategies to reach out to your target audience via Google My Business and Facebook Events.

Don’t forget about Facebook Events and Google My Business posts the next time you have something to promote. They should be on your promotional to-do list.


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Source: searchenginejournal

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