Google EAT: What does that even mean? Google’s “EAT” acronym stands for “Expertise, Authoritativeness and Trustworthiness.” These three qualities make up the ranking algorithm for Google’s search engine, which places websites higher in their SERPs (Search Engine Results Pages) if they have these qualities in their SEO.
The more Expertise, Authoritativeness and Trustworthiness a site has, the more chance that site ranks higher in the SERPs. As such, it becomes crucial that you understand what these qualities are and how to optimise each of them to improve your site’s ranking.
If your small business wants your site to rank higher in the SERP, then you need to make sure it has Expertise (the quality of having knowledge or skill about a particular subject), Authoritativeness (a reputation for being an expert or authority on a topic) and Trustworthiness (symbolising reliability).
Expertise in Your Niche
Expertise is the most important quality for ranking highly in Google. This element concentrate on the context of the content providing an expert outlook. It looks at the expertise of the page of content, not the website’s content as a whole. Even though there are no exact criteria of how to rank well in Google, having experienced copywriters to produce your content will likely help you score high in expertise.
Furthermore, just because you’re a small business doesn’t mean you can’t have a professional website with a premium look. People who want to find information about your industry need to trust that the information they are finding is accurate, which can be achieved by having an expert-level website.
A large part of defining expertise is being able to offer specific and credible content in your niche or industry. Search engines like Google will put more weight on sites with this type of content.
To create credible content, start with the following:
- Quality, original content – This means not just writing about what you know but also what you don’t, which puts your site in a better position for search engine rankings.
- Relevant keywords – Make sure that when people search for topics related to your niche, they’re finding relevant results on your site.
- Help customers solve problems – This helps establish that your business has expertise in its niche and provides value to customers even before they’ve bought anything from you.
Authoritativeness in Authority Sites
One of the most important things you can do to improve your site’s rank is to make sure it’s an authoritative source in your niche. Sites that rank highly in Google are sites that have a ton of content and information on their topic and they’re considered to be credible in their field.
So how do small business owners ensure authoritativeness to their sites? First, make sure you have high-quality, original content – both text and video – that focus on industry-specific keywords. This will help show search engines you are an expert in this field.
You will find a clear and thorough explanation of the concept, which is essential for web content optimisation. Authoritative sites are not only well-researched but also provide a confident tone that lends credibility to what they say. The more confident a site sounds, the more trustworthy it becomes.
In order to be authoritative, your website should have an authoritative tone and use authoritative language. This means being direct about what you want them to do rather than being overly polite or vague. For example, “Click here” is better than “You can get more information on our page.”
One of the signals Google uses to determine how authoritative a website is is how many links it has from other high-authority sites on its SERPs. If you have a site with lots of high-quality links, your site will be seen as more authoritative by Google and will rank higher than those without such high-quality links.
To increase the number of these types of links, you should consider working with an SEO service agency that specialises in authority linking strategies. These companies can link up your site with other high-authority sites and strengthen your rankings through this process.
Trustworthiness in Authority Sites
Trustworthiness is the quality of a website that makes the audience feel like they can trust the site to provide accurate, unbiased information. Trust is important in any business relationship so you have to make sure your site has enough credibility to be trusted.
The more trustworthy your site seems, the higher its authority will be and the higher it will rank in Google’s SERPs. To get more authority and boost your trustworthiness, you have to be active on social media platforms such as Facebook, Twitter and LinkedIn. Additionally, you should have a blog with unique content that isn’t just about promoting products or services. You can also include links to other trustworthy websites on your page.
You want people to know who you are before they trust what you say about yourself. That’s why it’s important for small business owners (or businesses of all sizes, for that matter) to share their expertise or personal experiences on social media. The more times people see your name mentioned by others and see what kinds of posts you share, the more trustworthy they will view you as being and the easier it will be for them to learn from what you do because they can trust what you say.
Google’s EAT SEO in Google ranking terms
Your website is your online storefront so you need to make a great first impression to your potential customers so they don’t go to your competitors. This means if your site is high in Google’s search engine rankings it will be the first place people go to when they want to learn or make any queries about businesses like yours. The need for SEO is not just to make your site rank higher — but to make it rank higher in the right kind of way. Therefore, SEO is about maximising the Google EAT.
How we can help
Improving your business ranking on Google with the organic results of Google’s EAT qualities needs time and consistent and dedicated effort. But how are you going to deliver that when you have a full-time job running your business? Why not reach out to our web experts for help?
Top4 Marketing provides a full suite of digital marketing services, from the best responsive high performing website design and development, website marketing, website SEO, Google Marketing SEM + SEO + SMM and more! With our unique Google Marketing Platform called Top4, we have helped businesses in Australia and Asia Pacific we service Brisbane, Sydney, Melbourne, Adelaide, Canberra, Perth – all regions and cities of Australia. Numbers of businesses have benefited from our expertise, which has helped them develop and achieve a high ranking in search engine results pages. Browse our digital marketing case studies and see if you have similar projects within your specific industry in mind! If you do, get in touch with our team anytime.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
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